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First images from AIME 2015

Australia's highly anticipated AIME 2015 kicked off in Melbourne yesterday, with hundreds of meetings and events buyers and suppliers in attendance.

Australia’s highly anticipated AIME 2015 kicked off in Melbourne yesterday, with hundreds of meetings and events buyers and suppliers in attendance.

The two-day event running from 24 to 25 February is once again being held at the Melbourne Convention and Exhibition Centre.

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Solution Entertainment pulled out all stops tonight at Movers & Shakers for AIME2015.

This year, organisers have introduced a range of new experiences to keep guests entertained as well as unveiled a new brand and logo.

Working together with KarryOn’s parent company, Leedham Creative, the two companies created a new logo to better represent the event and take the show forward to an all year round strategy.

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Solution Entertainment brings out the instruments at the ‪#‎AIME2015‬ Movers & Shakers party.

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Fabulous performers adding some colour to the evening.

‘Where inspiration begins’ is AIME’s new tagline that incorporates everything the brand stands for.

The new logo has been designed to show that AIME is collaboratively driven and developed by the event community with the bold new logo designed to work across both traditional and digital media more effectively. Read on

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Heads above the rest at the Welcome Reception.

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Reptiles on the show floor at the #NTAustralia stand 1532.

Also in 2105, the group has restructured the way to show floor operates to be more engaging for attendees.

Changes include a new Community Hub – located in the centre of the show floor. It is designed to facilitate the AIME Community connecting and engaging.

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Miss Universe shows up at #TheGraceSydney on stand 2008.

The hub also has roundtable coaching sessions to inspire attendees as well as ‘silent seminars’ where attendees can listen to influential speakers and, a networking area to provide a unique meeting space to connect in a relaxed, informal setting.

Are you at AIME? What do you think of the changes so far?