Travel agents helped Celebrity Cruises expand its reach to consumers via the small screen, by contributing to the cruise line’s first television campaign.
Airing from this week on Foxtel around Australia, the 60 second, 30 second and 15 seconds videos are part of the company’s latest push towards grabbing more of the growing Australian cruise market.
Inspired by the company’s ‘X’ logo, the symbol is featured throughout all three versions of the video to highlight the many ‘treasures’ or features that can be found on the cruise line’s ships and shore excursions. This includes seaside dining in Greece to fine dining in the ship’s specialty restaurants and ultimate relation in the SpaClub.
According to the company, the TVC was developed following in-depth discussion with travel agents and receiving detailed customer profiling. This ensured the video was reaching the right market to help increase sales.
Celebrity Cruises’ Regional Commercial Director, Adam Armstrong, said the commercial emphasises “the excellence” in everything the cruise line offers.
“We have an award-winning, premium product and this commercial really helps demonstrate to a wider audience what makes Celebrity shine in this busy cruising market.”
Adam Armstrong, Celebrity Cruises Regional Commercial Director
“With the aid of stunning visuals portraying Celebrity Cruises experiences – including our world-class cuisine, the unique half-acre of real lawn on our Solstice-class ships and breathtaking destinations – the commercial emphasises excellence in everything we do.”
The TVC also headlines a brand new brand campaign for Celebrity Cruises in Australia & New Zealand and runs alongside new print and online advertisements, which also highlight the brand’s superior offerings – both onboard and ashore.
Check out the TVC below:
https://www.youtube.com/watch?v=Oi_rAmDYyB0&feature=youtu.be
