What do Celebrity Cruises and independent Australian senator, Nick Xenophon, have in common? Not very much right now, but they could be sharing a logo in the near future.
Most people know that ‘X’ either marks the spot on a treasure map or indicates the approach of a Celebrity Cruises vessel.
Apparently the Australian politician didn’t get the memo – or hasn’t looked at Sydney Harbour this wave season to see those Celebrity Cruises vessels frequenting the OPT with their distinctive ‘X’ marking – because he’s decided to use the letter X as his logo on federal ballot papers.
Image: The Australian
The Australian Sex Party was the first group to complain about the decision, saying the letter is a universal symbol for pornographic material and is used by the Federal Government for film classification.
Celebrity Cruises wasn’t too far behind (unsurprisingly) and turned to Facebook to remind the politician that the ‘X’ belongs to the line.
“Hey Nick Xenophon! X is our symbol – it’s been our logo for nearly 30 years,” the cruise line’s social media team posted along with a picture of the iconic funnel sporting the big white ‘X’.
If the company’s history with the logo wasn’t enough to indicate ownership, it was recently used as the focal point in the line’s recent television campaign. Click here to check it out.
A few Celebrity loyalists backed the line with comments under the post telling Xenophon to “back off” and “stay away”.
