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Lights, camera, bookings! How advisors can use new Scenic Eclipse docu-series to boost sales

How do you describe what it’s like to experience life aboard a luxury discovery yacht? To descend into the South Georgian Ocean in a luxury submarine? Words just don’t do justice to the Scenic Eclipse. So while they say a picture paints 1,000 words, five one-hour episodes might just do it. 

How do you describe what it’s like to experience life aboard a luxury discovery yacht? To descend into the South Georgian Ocean in a luxury submarine? Words just don’t do justice to the Scenic Eclipse. So while they say a picture paints 1,000 words, five one-hour episodes might just do it. 

On the day of a total solar eclipse, one year to the day when Scenic Eclipse II will be in Sydney Harbour, the travel trade gathered in Sydney to catch the highlights of the Scenic Eclipse II’s inaugural 13 April voyage.

But taking that magic and packaging it for consumers can be hard for even the best travel advisors. 

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So the travel industry enthusiastically welcomed the news of a new docu-series by Warner Bros. Discovery showcasing life on board the ultra-luxury cruise ship Scenic Eclipse.

“Once the series has been aired, you can use it in the way you talk to guests about what we deliver,” Scenic Group GM Sales & Marketing APAC Anthony Laver said.

According to Laver, the unscripted, authentic series shows what it takes to make these world-class experiences happen for Scenic’s guests. 

“It shows the determination and commitment of the crew to continuously go above and beyond,” he said. 

“And it really gives insight and meaning to the consumer to really understand what we’re delivering the size of the space, the ratio and the experience.”

From the high seas to our screens

‘Maritime Masters: Expedition Antarctica’ is the name of the series. And it offers a behind-the-scenes look at world-class professionals at sea and key characters from the Scenic crew.

Viewers will see it all. They’ll see how expeditions are planned and food is made. They’ll soar above by helicopter and dive deep below in a custom-designed submarine. But most importantly, they’ll see what it takes to deliver these experiences to guests.

“A journey on board an ultra-luxury cruise ship is the stuff dreams are made of,” Warner Bros. Discovery head of content operations Lynn Ng said.

“We know we will fascinate and excite our viewers around the world with the stories of the characters along the way.” 

In addition, Glen Moroney, Chairman & Founder of Scenic Group, said this partnership “provides the perfect platform for us to share real-life insights into our innovative ship designs, exceptional crew, and the ultimate guest experiences, with the Warner Bros. Discovery global audience”.

‘Maritime Masters’ premieres in Australia on Sunday, May 14, on Discovery Channel on Foxtel. Stay tuned for more details on this exciting new show!