Grab yourself a ‘drank’ and crank up the music because Scenic has skipped its teens, passed its 20s and entered the Dirty 30s.
Congratulations to Scenic, which has pushed past economic downturns, changes in traveller beaviour and a recent rebrand to reach the big 3-0 today.
While some celebrate the major milestone with a trip Vegas, a drunken night on the town or with a soul searching trip to Europe, Scenic is commemorating its move into the Dirty 30s with a nine-week multi-channel marketing campaign.
Go easy there tiger.
It’s actually pretty exciting because the campaign features extensive trade and consumer programs including never-to-be-repeated offers and prizes.
For example, Travel Agents can go in the running to WIN 30 days of travel with Scenic. All they need to do to be in the running is book and deposit the most Scenic cruise or tour bookings before 16 December.
The lucky Agent will win a 21-day Gems of the Seine and Beautiful Bordeaux river cruise, an eight-day Luxury Mekong river cruise plus a one night pre or post hotel night in Asia.
Agents can also earn 30,000 bonus Scenic Rewards points on every 2017/2018 cruise or tour booking made before Friday 16 December.
https://www.youtube.com/watch?v=Pp0htyH8u70&feature=youtu.be
Meanwhile, one million consumers can expect to receive a letterbox mailer featuring 30 special offers across the entire product portfolio.
Of course, travellers will also be enticed to book with the chance to win a 5-star all-inclusive luxury river cruise for two people to France, valued at over $23,000.
According to Scenic GM Sales and Marketing, Michelle Black, the river cruise line wants to give back to Travel Agents and guests this year and thank them for 30 years of support.
“It is true when we say that we wouldn’t be where we are today if it wasn’t for them so this is our way of saying thank you.”
Michelle Black, Scenic GM Sales and Marketing
“To survive three decades in any industry is not easy and after 30 years we are still 100 percent Australian-owned with over 1,600 staff around the world which is something we are very proud of.
“The launch of Scenic Eclipse heralds a new direction for us as a business so we are very much looking forward to what the future holds.”
Click here to check out some of Scenic’s 30th birthday marketing tools.
