Forget overdone tourist traps, 2025 is all about venturing into the unexpected and revisiting timeless favourites with fresh eyes. G Adventures’ annual ‘Where to Travel’ list has dropped, spotlighting ten destinations that are making waves in the travel world. Whether it’s under-the-radar locales or tried-and-true staples reinventing themselves, this year’s picks are teeming with opportunities for travel professionals to expand their offerings.
Here’s a closer look at what destinations are trending and why these destinations deserve a spot on your clients’ bucket lists.
1. Pakistan
For those looking for destinations out of the ordinary, this is the year to add Pakistan to the radar.
Pakistan’s Thallay La Trek, connecting the Thallay Valley to Shigar via the Thallay La pass at 4,800 meters, offers trekkers verdant pastures, glacial streams, and rich flora. This route, once a vital link between ancient kingdoms, now provides a serene path through the Karakoram Mountains. Think snow-capped peaks, historic forts, and nights under the stars.
2. Bosnia and Herzegovina
Bosnia and Herzegovina are offering something many European destinations can’t: space to breathe. With a refreshing lack of crowds and a storied past, Bosnia is becoming an easier sell, thanks to a new visa-free travel policy for over 50 nations.
This year, G Adventures partnered with the Resilience Council and USAID’s Developing Sustainable Tourism in Bosnia and Herzegovina (Turizam) initiative to launch new trips aimed at creating employment opportunities, showcasing the region’s rich history, and fostering cultural exchange — highlighting how tourism can play a vital role in supporting local communities and driving sustainable development.
3. Tibet
After years of limited access, Tibet is back on the map. Famous for its high-altitude beauty, ancient monasteries, and, of course, Everest views, this destination can feel like an adventure novel come to life.
Pro tip: With China easing visa restrictions, travel advisors should tap into the growing curiosity about this storied region. And let’s not forget the allure of Tibetan momos (dumplings) — perfect fodder for foodie clients craving authenticity.
4. Thailand
Thailand may never lose its charm, but 2025 promises a fresh take. Filming locations from upcoming blockbusters like Jurassic World Rebirth and White Lotus Season 3 are expected to reignite interest. Beyond the usual beaches, destinations like Koh Samui and Chiang Mai are diversifying itineraries with cultural immersion.
5. Morocco
Morocco’s blend of deserts, mountains, and coastal regions has always provided a multifaceted travel experience. And its vibrant markets, historic sites, and unique accommodations, such as desert camps, offer travellers the chance to experience local culture up close. But G Adventures says Morocco has been humming with new energy, with an increase in luxury and solo travellers.
For travel professionals, Morocco’s appeal lies in its versatility — whether it’s an escape to the remote Atlas Mountains or enjoying starlit desert camps, it’s a destination that sells itself.
6. Philippines
The Philippines, with its 7,000+ islands, boasts pristine beaches, lush jungles, and vibrant communities. The country’s natural beauty and cultural richness make it an enticing destination for those seeking diverse experiences. While its neighbouring destinations have rebounded faster post-pandemic, the Philippines is steadily gaining ground and for good reason.
Next year, G Adventures is set to relaunch in the Philippines, introducing nine new trips designed for young, solo, and culturally curious travellers. These itineraries emphasise meaningful interactions and strong support for local communities.
7. South Africa
Often seen as bucket-list destination, South Africa can be as affordable and as luxurious as your clients want. Safaris don’t need to break the bank. With overland adventures growing in popularity, South Africa, Botswana, and Zimbabwe offer incredible wildlife experiences at unbeatable value.
8. Greece
Greece is proving it still has tricks up its sleeve. While Santorini and Mykonos hold perennial appeal, smaller islands like Paros, Antiparos and Naxos are stepping into the spotlight. It’s all about getting off the beaten path.
Travellers with G Adventures have discovered that exploring by small boat is an excellent way to escape the crowds, support local communities, and sidestep rising tourist taxes. With demand up 31% since 2022, G Adventures is introducing five state-of-the-art custom-built yachts for the 2025 sailing season, offering flexible itineraries that focus on lesser-known islands and adapt to the group’s preferred pace.
9. Portugal
Portugal’s rise shows no signs of slowing, with lesser-known mountain villages offering a quieter side of the country. Travel pros, take note: guided hikes between ancient Schist villages provide a new way to frame this perennial favourite.
10. Japan
With the World Expo heading to Osaka, Japan is gearing up for another blockbuster year. But there’s more to Japan than its big cities, from Hokkaido’s rugged national parks to Okinawa’s tropical escapes, there’s plenty to sell!
How travel professionals can leverage this list
The ‘Where to Travel’ list isn’t just about the top ten destinations but also how these destinations reflect broader trends: sustainability, deeper cultural connections, and a move away from over-tourism. By focusing on experiences that go beyond surface-level travel, advisors can position themselves as trusted curators of unforgettable journeys.
