New Caledonia Tourism is adding a little more love to its ‘Hello Neighbour‘ marketing campaign, by giving consumers the chance to map out their ideal New Cal adventure and ACTUALLY take it.
Yep, it’s a competition within the tourism bureau’s first ever social media marketing campaign.
In a bid to build on the tourism growth from Australia last year, the bureau has started to roll out phase two of the ‘Hello Neighbour’ campaign, which invites consumers to log onto Instagram, visit @newcaladventure and start planning their ideal trip.
To get planning and enter the competition, Aussies need to log onto New Caledonia Tourism’s Instagram page and start exploring various regions such as the white sand beaches of the Isle of Pines; diverse landscapes of the North; secluded coves of the Loyalty Islands; the French sophistication of Noumea through to the local cowboys in Bourail.
The hunt will lead participants to an image of New Caledonia’s Heart of Voh – a naturally formed love heart island – where they can enter the draw to make their mapped out adventure a reality.
#Awesome #LoggingIntoInstagramNow
“We are really excited about the second phase and think the public will be too.”
Caroline Brunel, New Caledonia Tourism Sales and Marketing Director
“This activity is a chance for potential visitors to get a taste of New Caledonia before hitting the purchase button.”
https://www.instagram.com/p/BBjcytRMhzf/?taken-by=newcaladventure
According to latest figures, New Caledonia welcomed 15.8 percent more Aussies in 2015 compared to 2014 – making the Australian market the second largest group for inbound visitation, behind France.
The increase in Aussie numbers came with additional cruise visits and the launch of the destination’s ‘Have It All‘ and ‘Hello Neighbour’ campaigns.
In the first roll-out of the latest campaign, New Caledonia invited Australians to help close the gap between Australia and the island nation, by getting to know their neighbours.
The message was delivered to local audiences through fresh video content featuring ambassador Justine Schofield along with various activities, foods and resorts that can only be experienced in New Caledonia.
“A first for a destination marketing organisation, the interactive activity will entice consumers to explore New Caledonia’s spectacular neighbourhoods through a series of captivating images.”
Caroline Brunel, New Caledonia Tourism Sales and Marketing Director
