From the face of Etihad’s ‘Residence’ to the face of Australian tourism – Nicole Kidman’s latest photoshoot is expected to put Australia on the map for travellers across the globe.
Vogue Australia’s September issue went on sale this week featuring Nicole Kidman photographed at the sacred site of Mutijulu, at the eastern side of Uluru – one of Australia’s most iconic landmarks.
Inside the magazine, the five-page spread shows off the beauty of the ancient site as well as the local indigenous culture.
The images and behind the scenes footage showing Nicole Kidman exploring the striking scenery of Australia’s Red Centre will be shared globally on Tourism Australia’s social media platforms this week, including Facebook, Twitter, Instagram and Google +, which together have a combined fan base of around 10 million followers.
The stories shared on social media will detail what tourism experiences Nicole Kidman had in the Northern Territory and how Tourism Australia’s social media followers can partake in a Red Centre adventure for themselves, directly linking through to accommodation and tourism experiences in the Northern Territory.
Comparing the cover to the Royal visit last year, Tourism Australia is expecting a spike in enquiries and bookings for Voyages and Longitude 131.
Tourism Australia Managing Director, John O’Sullivan, said the images and video footage they’d been given as part of assisting with the fashion shoot would be used internationally to inspire more visits to the Red Centre and to Uluru.
“The Vogue Australia images are stunning and, just like those amazing shots last year of the young Royal couple enjoying Uluru, will be viewed by millions across the globe.”
John O’Sullivan, Tourism Australia Managing Director
“It’s fabulous exposure for our country and great inspiration for a holiday to this most special of places.”
Nicole Kidman said of the World Heritage listed Uluru: “I’m enraptured by it. I’ve always been drawn to the landscape, and I do think there’s something… the energy and the light… it’s just a very, very magical, special place.”
Vogue Australia’s September issue is on sale in Australia and is available internationally on iTunes and Google Play.
