Now the excitement of FIFA World Cup Qatar 2022 is over, Visit Qatar is here to remind travellers that there is much to see, do and experience off the football field and away from the state-of-the-art stadiums, too.
The recent campaign sees legendary Italian footballer Andrea Pirlo star in a series of 15-second ads that showcases his adventures in Qatar.
No Football. No Worries.
Pirlo demonstrates how much Qatar has to offer and where to experience the best of the Middle East.
In a series of humorous ads, he enjoys various adventures from sandboarding down the Inland Sea’s desert dunes and soaking up the culture in the Museum of Islamic Art to kitesurfing at the new resort, Fuwairit Kite Beach.
Of his time in Qatar, Pirlo said: “I have really enjoyed exploring Qatar. It is a beautiful country with beautiful people and has so much to offer.”
“You can enjoy Qatar and experience adventure, culture and thrilling activities – I have been many times before and I can’t wait to visit again.”
Feel More in Qatar
The campaign forms part of Visit Qatar’s new global brand platform ‘Feel More in Qatar‘, which focuses on family-friendly activities and experiences in the Middle East destination.
Visit Qatar COO Berthold Trenkel said the playful campaign reveals the variety of adventures on offer, catering to a wide range of tastes and budgets.
“Qatar offers the best of the Middle East in one safe, accessible place alongside a warm welcome for visitors from all over the world. We offer our Qatari hospitality to every visitor who travels to Qatar, where they can experience the trip of a lifetime.”
A central ‘Feel More in Qatar’ campaign launched in December where three animated characters introduce a family to the emotional experiences they’ll have in Qatar alongside the renowned hospitality and warm welcome.
The characters – Shaheen the falcon, Maha the Arabian oryx and Lulu the hawksbill turtle – represent Qatar’s iconic wildlife. They guide the family to discover the soul of Qatar; a destination that blends cosmopolitan modernity and stunning landscapes with Arabic tradition and culture.
New brand, new logo and new assets
Travel professionals can access the latest suite of marketing and sales assets from Qatar Tourism – now rebranded as Visit Qatar.
The Travel Trade Sales Resources hub has a treasure trove of refreshed assets for advisors with the new logo plus ready-made social tiles, print ads, designs and more.
Advisors will find convenient downloadable itineraries, factsheets, an interactive map and info on top attractions.
Likewise, there’s marketing toolkits, image galleries, destination videos and campaign info to help sell and promote Qatar.
Long-term goal for Qatar
Visit Qatar has an ambitious long-term strategy to increase inbound visitors to more than six million annually by 2030.
First, it aims to achieve this by boosting the entire tourism value chain, increasing visitor demand and attracting inward investment. This strategic target will make Qatar the fastest-growing destination in the Middle East.
Subsequently, Visit Qatar launched its largest-ever international tourism marketing campaign in Australia.
In addition, Visit Qatar unveiled the new Qatar Specialist Program in 2022. Advisors can register here for the upskill platform.
Get inspired for a Qatar stopover here.
Find out more at visitqatar.com
