The South Australian and Northern Territory Government have signed a new joint agreement that will see the two work closer together on a range of issues including tourism.
Announced late last week, the Memorandum of Understanding was co-signed by South Australian Premier Jay Weatherill and Northern Territory Chief Minister Adam Giles.
The agreement will see the two government work closer on new infrastructure, environmental conservation and more importantly tourism.
Although details of the how the two will push the sector are yet-to-be-revealed, Premier Weatherill it will looking at shared jurisdictions.
“Our jurisdictions are also home to some of Australia’s top tourism icons and we will be exploring how we can both maximise the economic opportunities that can arise from this growth sector.”
Jay Weatherill, South Australian Premier
This could include promoting tourism to destinations like Alice Springs, Ayers Rock, Kings Canyon and more.
“As Tourism Minister, it’s also pleasing to see our two jurisdictions working more closely on promoting visitation to iconic destinations in Central Australia.”
Adam Giles, NT Chief Minister
The MOU will remain in place for five years.
The agreement is the latest in a range of initiatives from the Northern Territory to boost tourism to the Top End and Red Centre.
Earlier this year, the NT stepped up its tourism activities in Sydney, with a pop-up event in the business district of Martin Place.
Mr Giles said the pop-up gave Sydneysiders a chance to experience the NT and sample some of the unique ‘Territory flavours’ available on a holiday to the destination.
Sixteen holiday operators were also in attendance to showcase their products and offer holiday packages, while Today Show host Lisa Wilkinson stopped by for a pic with a baby crocodile (see main image).
The Northern Territory government also launched a new virtual website designed to introduce travellers and agents to the destination’s experiences and activities.
Click here for more information.