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USA in the house! Brand USA & partners share the full USA House lineup at SXSW Sydney 2024

It's a USA House party! USA House is the home of the 'Unexpected States of America' at SXSW Sydney 2024, bringing the destination Down Under with a week-long program presented by Brand USA and tourism partners Visit Utah, Travel Nevada, Travel Oregon, Visit California, Visit Anaheim and Visit Greater Palm Springs.

It’s a USA House party! USA House is the home of the ‘Unexpected States of America’ at SXSW Sydney 2024, bringing the destination Down Under with a week-long program presented by Brand USA and tourism partners Visit Utah, Travel Nevada, Travel Oregon, Visit California, Visit Anaheim and Visit Greater Palm Springs.

Creatives can get among the iconic US experiences daily from 14-19 October at USA House (Pumphouse Sydney), such as tailgate parties, VR road trips, live music, traditional dance and breaking performances, a speakeasy lounge, wine tastings and much more.

SXSW Sydney 2024 passholders can take a punt at US Sports Trivia with a $1,000 NBA Store voucher up for grabs, learn about how fandom (sports and cosplay!) fuels travel, attend a panel on breaking with special guest US Olympian B-Boy Jeffro and try line dancing.

US Olympic breaker B-Boy Jeffro against a wall in Houston, Texas.
US Olympic breaker B-Boy Jeffro in Houston, Texas.

Each day, USA House will highlight different elements of the American lifestyle, whether that’s chilling out with a desert oasis sound bath, learning to break with the pros, or enjoying happy hour to the sounds of Aussie hip-hop artists B-Wise and Citizen Kay and DJs.

USA House visitors will also go in the running to win a trip to discover the ‘Unexpected States of America’, including two return Premium Economy airfares to LA with Delta Air Lines, hotel and car hire to the value of $7,500, thanks to Visit California.

Mighty Ducks fans at stadium in Anaheim, California.
Mighty Ducks fans in Anaheim, California.

With themed food, drinks and live music available each day, Brand USA Vice President of Global Trade Development Jackie Ennis said USA House will be a must-visit on the SXSW Sydney 2024 festival schedule.

“We loved bringing a taste of the USA to SXSW Sydney last year and we are excited to throw open the doors to USA House for this year’s festival,” she said.

Couple at overhanging rock at Canyonlands National Park, Utah. VR road trip at USA House
Couple up on a cinematic road trip to Canyonlands National Park in Utah.

For more info, head to usahouse.com.au

For more deets on SXSW Sydney, visit sxswsydney.com