It’s a USA House party! USA House is the home of the ‘Unexpected States of America’ at SXSW Sydney 2024, bringing the destination Down Under with a week-long program presented by Brand USA and tourism partners Visit Utah, Travel Nevada, Travel Oregon, Visit California, Visit Anaheim and Visit Greater Palm Springs.
Creatives can get among the iconic US experiences daily from 14-19 October at USA House (Pumphouse Sydney), such as tailgate parties, VR road trips, live music, traditional dance and breaking performances, a speakeasy lounge, wine tastings and much more.
SXSW Sydney 2024 passholders can take a punt at US Sports Trivia with a $1,000 NBA Store voucher up for grabs, learn about how fandom (sports and cosplay!) fuels travel, attend a panel on breaking with special guest US Olympian B-Boy Jeffro and try line dancing.
Each day, USA House will highlight different elements of the American lifestyle, whether that’s chilling out with a desert oasis sound bath, learning to break with the pros, or enjoying happy hour to the sounds of Aussie hip-hop artists B-Wise and Citizen Kay and DJs.
USA House visitors will also go in the running to win a trip to discover the ‘Unexpected States of America’, including two return Premium Economy airfares to LA with Delta Air Lines, hotel and car hire to the value of $7,500, thanks to Visit California.
With themed food, drinks and live music available each day, Brand USA Vice President of Global Trade Development Jackie Ennis said USA House will be a must-visit on the SXSW Sydney 2024 festival schedule.
“We loved bringing a taste of the USA to SXSW Sydney last year and we are excited to throw open the doors to USA House for this year’s festival,” she said.
For more info, head to usahouse.com.au
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