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Visit Qatar highlights 'Moments Worth Stopping For' in new stopover campaign

Positioning itself as the best-value luxury stopover, Visit Qatar’s new campaign targets key stopover markets, such as Australia, by showcasing the positive impact that 24 hours in the destination can have on long-haul travellers.

Positioning itself as the best-value luxury stopover, Visit Qatar’s new campaign targets key stopover markets, such as Australia, by showcasing the positive impact that 24 hours in the destination can have on long-haul travellers.

The new ‘Moments Worth Stopping For’ global and targeted campaigns focus on a 24-hour stopover in the capital, Doha, inviting travellers to experience a break with relaxation, adventure and culture between long-haul journeys.

It aims to get travellers out of the airport and inspire them to spend at least 24 hours in Doha, showcasing everything they can do in a day.

The wide range of easily accessible experiences includes beach time at Bagatelle Beach and Meryal Waterpark, dining at The Ned and R&R at the Spa at The Chedi.

Also highlighted are adventurous activities, such as Inland Sea dune-buggies, paragliding and sandboarding, and cultural experiences, including Souq Waqif and NMoQ.

Visit Qatar campaign creative showcasing the Inland Sea and dune-buggies.
Visit Qatar campaign creative showcasing the Inland Sea.

The Australian campaign heroes luxury stopover accommodation offers, such as a 5-star hotel from $74 per night with no stopover fees.

Visit Qatar said: “Rather than being stuck inside at the airport, bored, waiting for their next flight, a stopover in Qatar offers refreshing and unforgettable experiences that rejuvenate the soul and foster human connections.”

Visit Qatar campaign creative featuring Banana Island.
Visit Qatar campaign creative featuring Banana Island.

“You could be diving into a refreshing pool, having a relaxing spa treatment, tanning on one of Qatar’s many amazing white sandy beaches, whether you are on the way to a faraway destination or returning home from a business trip.”

Earlier this month, Visit Qatar launched its ‘Surprise Yourself’ global campaign, highlighting its unique attributes to all travellers. The new stopover campaign is a continuation of the same theme.

Visit Qatar campaign creative highlighting Ras Abrouq.
Visit Qatar campaign creative highlighting Ras Abrouq.

Visit Qatar aims to attract six million visitors annually by 2030.

For more info, head to visitqatar.com