Positioning itself as the best-value luxury stopover, Visit Qatar’s new campaign targets key stopover markets, such as Australia, by showcasing the positive impact that 24 hours in the destination can have on long-haul travellers.
The new ‘Moments Worth Stopping For’ global and targeted campaigns focus on a 24-hour stopover in the capital, Doha, inviting travellers to experience a break with relaxation, adventure and culture between long-haul journeys.
It aims to get travellers out of the airport and inspire them to spend at least 24 hours in Doha, showcasing everything they can do in a day.
The wide range of easily accessible experiences includes beach time at Bagatelle Beach and Meryal Waterpark, dining at The Ned and R&R at the Spa at The Chedi.
Also highlighted are adventurous activities, such as Inland Sea dune-buggies, paragliding and sandboarding, and cultural experiences, including Souq Waqif and NMoQ.
The Australian campaign heroes luxury stopover accommodation offers, such as a 5-star hotel from $74 per night with no stopover fees.
Visit Qatar said: “Rather than being stuck inside at the airport, bored, waiting for their next flight, a stopover in Qatar offers refreshing and unforgettable experiences that rejuvenate the soul and foster human connections.”
“You could be diving into a refreshing pool, having a relaxing spa treatment, tanning on one of Qatar’s many amazing white sandy beaches, whether you are on the way to a faraway destination or returning home from a business trip.”
Earlier this month, Visit Qatar launched its ‘Surprise Yourself’ global campaign, highlighting its unique attributes to all travellers. The new stopover campaign is a continuation of the same theme.
Visit Qatar aims to attract six million visitors annually by 2030.
For more info, head to visitqatar.com