The man in the suit with a martini (shaken not stirred) in one hand and a gorgeous woman on the other is back and VisitBritain is cashing in on the popular franchise to entice more travellers to #HomeofBond.
With the 24th Bond movie, SPECTRE, scheduled for release next month, VisitBritain has launched a new ‘Bond is GREAT Britain’ campaign using images and behind the scenes videos to encourage tourists to ‘choose Britain – the home of Bond – for their next holiday’.
Created in partnership with Sony Pictures Entertainment and Metro-Goldwyn-Mayer Studios, the campaign will include a mix of outdoor billboards, print, digital and social media in 60 countries around the world, including Australia.
Exclusive ‘behind the scenes’ footage will showcase the destination via VisitBritain.com/spectre and three new Bond is GREAT images are also being released featuring Daniel Craig as James Bond, the spy’s iconic Aston Martin outside Blenheim Palace and a scene from SPECTRE with James Bond in Whitehall.
Other highlights include the release of four new 360 images of key filming locations in SPECTRE including Blenheim Palace, Camden, Westminster Bridge and City Hall to be promoted internationally through VisitBritain’s extensive social media channels.
The immersive 360-degree experiences will give overseas visitors a virtual opportunity to step inside some of the iconic British locations showcased in SPECTRE with the first, of Blenheim Palace.
This is the third campaign VisitBritain has created in partnership with Sony Pictures Entertainment and Metro-Goldwyn-Mayer Studios and follows 2012’s Bond is GREAT campaign around the theatrical release of SKYFALL, which stimulated tourism by 16 percent throughout the year.
“We know that the link between tourism and film is a potent one.”
Sally Balcombe, VisitBritain Chief Executive Officer
“Recent films have demonstrated that they deliver a real increase in visitor numbers with just under half of our potential visitors to Britain wanting to visit places they have seen featured in films or TV so we are doing everything we can to capitalise on this ‘set-jetting’ phenomenon.
“That’s why we are working hard to encourage and inspire more people to holiday in Britain through our ‘Bond is GREAT Britain’ campaign, leading to a measurable increase in international visitor numbers and visitor spend across the nations and regions of Britain.”
