Solidifying its commitment to sustainability, Fiji is the first nation in EarthCheck’s Leading Destinations of the World certification program, allowing the country to benchmark its environmental, cultural, social and economic performance. Tourism Fiji also introduces Loloma Fiji, a tourism industry accreditation initiative.
While Fiji is the first country to join the Leading Destinations of the World program, it follows other cities, regions and communities committed to sustainability.
These include Zurich, Switzerland; The Azores, Portugal; Sierra Gorda, Mexico; Westfjords, Iceland; Gero Onsen, Japan; Ras Al Khaimah, UAE; and EarthCheck’s hometown – Brisbane, Australia.
Tourism Fiji CEO Brent Hill said Fiji’s inclusion in the program reflects its dedication.
“We are thrilled to have the backing of EarthCheck as we progress our sustainability journey,” he said.
“Through science-driven strategies and sustainability efforts aligned to international best practices, we aim to ensure our paradise remains a cherished destination for generations to come.
“We’re the first country to go down this certification path but we want to set an example across the Pacific.”
Introducing Loloma Fiji
EarthCheck’s partnership with Tourism Fiji includes Loloma Fiji, a tourism industry accreditation and training program.
Loloma Fiji benchmarks local tourism businesses’ performance in 10 key areas – audited and certified by an independent third party.
“By empowering local communities and businesses with knowledge and skills, Fiji aims to encourage ‘Loloma’ – to ‘act with generosity, from a place of love’,” Mr Hill said.
EarthCheck Founder & CEO Stewart Moore said Fiji’s participation will monitor its sustainability journey and put credibility behind its claims.
“Fiji’s commitment to sustainability aligns with EarthCheck’s mission to create a more resilient and sustainable future,” Mr Moore said.
“Together with EarthCheck, Fiji is poised to set new standards for responsible travel. We’re ready to show the world that a balance is achievable and essential for a brighter future,” Mr Hill added.
Find out more at fiji.travel
