From here on out Accor’s loyalty programme ‘Accor Advantage Plus’ will be known as ‘Accor Plus’ after undergoing a major rebrand.
It will be the first time the programme gets a makeover since it first hit the market 21 years ago.
In addition to the name change, the hotel group says the rebranded loyalty programme will come with a ‘more generous spirit’ for its 35,000 members.
This means, more destinations, more styles, more sensations, more nights and more experiences.
Members have access to exclusive benefits including significant savings on accommodation, dining at over 800 restaurants, and a range of VIP member events and partner offers.
“The rebrand of Accor Plus is not just about a name change. It is about giving travellers exclusive access to the best things about travel and dining, plus more.”
Louise Daley, Accor Plus CEO
“Accor Plus enables members to do more for less, with a focus on exclusive money-can’t-buy experiences and special treatment that means they will always travel like a VIP while enjoying significant savings.”
The brand’s relaunch with a contemporary look and feel, is showcased through a dynamic new website, which enhances the member journey and provides greater inspiration for every trip.
The Accor Plus team is also committed to creating bespoke events for members including everything from masterclasses with celebrity chefs or winemakers to diving with dolphins or the chance to meet the cast of theatre shows.
In addition, members can accrue reward points more quickly through an upgraded status in Le Club Accorhotels, which means they can enjoy free stays and savings faster than non-members.
“We have listened to our members and understand they expect more from the programme than ever before.”
Louise Daley, Accor Plus CEO
“It is no longer about simply providing a discount for our members but providing them with access to a world of benefits that make every trip more memorable and making them feel part of an exclusive world of privileges.”