InterContinental Hotels & Resorts’ latest brand evolution has the modern luxury traveller in mind with a range of experiential offerings that combine cutting-edge tech and design with hospitality for transformative stays in its 215 hotels worldwide.
The InterContinental brand evolution is tailored to the traveller of tomorrow with new offerings and experiences and a fresh food and beverage and hotel design strategy.
This includes introducing a new Timeshifter jetlag app with NASA tech and a science-based food and beverage initiative aimed at reducing travel fatigue.
New Concierge Galleries in hotel lobbies bring together interactive displays, library spaces and informative features such as art installations or designer pop-ups.
For the trend towards marking micro-occasions, InterContinental will also unveil Celebration Suites – spaces designed for small, bespoke events – and an Incredible Occasions program.
IHG Hotels & Resorts VP of Luxury Brands Tom Rowntree said: “This isn’t a rebrand or repositioning; it’s a comprehensive transformation, ensuring we stay at the forefront of crafting a luxury experience for the modern luxury traveller.”
Global Head of Design for Luxury Brands Melissa Messmer added: “Each hotel or resort is an experience-driven bespoke concept, tied together by our new Design Pillars that form the strength of our brand design style, ‘Cultivated Elegance’.”
InterContinental has 93 new hotels and resorts in the pipeline and reopened its Sydney property last year.
Find out more at intercontinental.com
