The way we book hotels and the ‘keys’ we use to enter our rooms aren’t the only things changing in the world of hospitality, get ready for a makeover of the check-in process as we know it.
Over recent years, technology has played a huge role in the way hotels book, manage and accommodate guests. From robot butlers to mobile keys and even the way you order your room service – it’s an ever evolving world.
And just when you thought they’d delivered everything tech could offer, the industry unveiled this latest development:
A new five-star property in Dubai is completely change the look and feel of the hotel lobby by removing the familiar check-in desk.
No longer will employees stand behind a table smiling eagerly and your enter the property. No longer will guests have to stand in line with their suitcase and wait for someone behind a counter to serve them.
No, no, get ready for the Apple check-in.
This involves a Karim – staff member with a tablet – greeting guests at the entrance. He or she will then walk travellers to their room and use his tablet take down any additional details. He or she taps a few buttons on the portable computer and bam!, guests can enter their room.
After enjoying their welcome drink, guests will be invited to use an ingenious QR code that, once scanned, will take them to a video that will introduce the features and amenities of the room and the hotel.
It’s essentially like visiting your local Apple store, but instead of repairing a piece of tech you end up in a comfortable bed.
The hotel, Jannah Hotels and Resorts, is the first to announce the revolutionary check-in process, which its CEO, Nehme Imad Darwiche, says will remove queues from the main area.
“We wanted our guests’ experience to be as smooth and hassle-free as possible, right from the moment they arrive.”
Nehme Imad Darwiche, Jannah Hotels and Resorts CEO
“What better way to eliminate the wait to check-in at reception than removing reception altogether?”
“Our Karim check-in service gives a personalized touch that is synonymous with Jannah’s ethos towards an exclusive customer experience.”
In addition to checking guests in, the Karim service includes general assistance, such as wake-up calls followed by tea or coffee, arranging for medical pillows, and helping newcomers with anything from car purchases to finding a suitable school for their children.
