The team at Luxury Lodges of Australia has developed an online resource for trade and media to access marketing assets, planning and training materials.
“This portal is the culmination of years developing a comprehensive set of resources needed by our valued trade and media partners in navigating the complexities of planning experiential luxury travel in Australia, “ said Executive Chair of Luxury Lodges of Australia, Penny Rafferty.
Launched in 2010, Luxury Lodges of Australia is a not-for-profit, member-owned marketing association designed to promote luxury experiential Australian hospitality. The 19 members are a mix of established and newer lodges and camps that offer guests a connection to place.
Among the member properties are Sal Salis in Western Australia; Bamurru Plains in the Northern Territory; The Louise in South Australia’s Barossa Valley; and the soon-to-reopen Southern Ocean Lodge on Kangaroo Island, by Baillie Lodges.
What’s in the portal?
Trade and media can access the portal through a simple, one-time registration sign up process.
Luxury travel advisors and members of the trade may be interested in some of the following features:
- Obtaining access to a trade contacts list.
- The ability to set up a group training session.
- Visibility of an availability calendar at each of the lodges.
- Information on the inclusions at each lodge, clarifying the different ‘all-inclusive’ tarifs and inclusions at each lodge.
- Suggested itineraries for travellers.
- Seasonal planners for each of the lodges.
- A summary of accommodation and child policies at each lodge.
- Use of white–labelled’ brochures that can include your contact details to assist with the promotion of Australian experiential luxury to your clients.
- Information on the more than 350 diverse experiences offered across the collection.
- A map library that clearly shows lodge locations around Australia and proximity to capital cities and airports. Consortia maps are also available for marketing use.
Visit here for more information or to sign up to the portal.
