W Hotels Worldwide, part of Marriott International, today opens the doors to Melbourne’s first luxury lifestyle hotel, adding a bold beat to Melbourne’s buzzing cultural, fashion and foodie scene.
In the heart of an eclectic dining and edgy fashion district, W Melbourne brings the community’s iconic laneway culture and emerging music scene to life.
Inspired by the contrasts of the city, the hotel slowly reveals itself to visitors as guests peel back layers to unearth the unique personality of each space.
“It was a natural choice for us to launch our second W hotel in Australia in one of the world’s most culturally diverse cities,” said Sean Hunt, Area Vice President, Marriott International.
“With its bold style, energizing nightlife and great appetite for what’s new and next, Melbourne is a brilliant new addition to our luxury portfolio, and solidifies our confidence in the travel recovery here in Australia.”
W Melbourne has 294 luxuriously stylish guest rooms and 29 suites, with design details curated to reflect Melbourne’s fascinating history and culture.
The hotel’s Wonderful, Fabulous and Mega category rooms are inspired by the neighboring street-level newspaper kiosks that back to the 1960s.
Each room features floor-to-ceiling windows with stunning skyline views. The Marvelous rooms feature a vibrant wall graphic of a fairy wren, a bird native to Australia, pulling back a layer of fabric to reveal a colorful Melbourne scene.
The graphic pays homage to the city’s roots as a fashion hub, with Flinders Lane at the center of its textile trade.
The 175-square-metre Extreme Wow Suite (W Hotels’ modern interpretation of the traditional presidential suite), is on the hotel’s highest floor at Level 15, and features a large balcony with expansive views of the Yarra River and an interactive music station – a fresh take on an old-school jukebox.
W Melbourne’s distinctive restaurants and bars are all set to amplify Melbourne’s dining landscape with innovative, original takes on the city’s multicultural cuisines.
Mixing work with play, guests will be captivated by 830 square metres of ultra-modern conference, meeting and event space at W Melbourne, setting the stage for spectacular events with fully adaptable conference equipment, world-class audio-visual facilities and contemporary cuisine from the expert in-house catering team.
The jewel in the crown, the GREAT ROOM, is a 426 square metre pillarless ballroom with an abundance of natural light and 4×5-metre LED wall.
“W Hotels is a perfect fit for Melbourne with its 24/7 energy and design, music and fashion in the brand’s DNA,”
Damon Page, General Manager
“I am so excited to be part of the fab team responsible for bringing this iconic brand to one of the world’s great cities. We will showcase everything from our Whatever/Whenever service promise, our four vibrant bars and restaurants to epic music programming and next level happenings”, says Damon Page, General Manager.
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