Off the back of reopening the renovated Langham Sydney, the Langham Hospitality Group announced it is set to launch a new global hotel brand that promises to be more upscale and all about the guest.
The announcement comes less than a month after Hyatt Hotels revealed it is looking at launching a new brand targeting ‘modern travellers’. Read on
Named ‘Cordis’ – derived from the Latin word for ‘heart’ – the new generation of hotels will be created with holistic concepts that focus on guests’ needs and well-being through intuitive service, connectivity, sophistication and a sense of community.
The Cordis portfolio will include new built designs, resorts and contemporary residences.
Hong Kong will be home to the first Cordis property in May this year.
Initially, properties will be developed in Asia and North America, with the first hotel opening in Hong Kong in May this year.
Cordis has already signed management agreements and letters of intent to open eight hotels in seven cities within the next three years; apart from the Hong Kong hotel, the portfolio will include five hotels in China, and one each in Bali (Indonesia,) Colombo (Sri Lanka.)
Other cities targeted for future Cordis hotels include London, New York, Miami, Los Angeles, Orlando, San Francisco, Dubai, Singapore, and Bangkok.
The group is also planning accommodation in Bali (pictured) and China.
Introducing the brand, Langham Hospitality Group Chief Executive Officer Robert Warman said the new brand will build on the success of Langham Hotels and Resorts to deliver ‘what our guests desire’.
“Each Cordis hotel will be individual in style, architecture and design, all of which will be reflective of its location and culture, and tailored to the requirements of our guests, from the corporate travellers to honeymooners to multi-generational families.”
Robert Warman, Langham Hospitality Group Chief Executive Officer
For example, Cordis Hong Kong will be a family-friendly property with amenities and facilities designed to cater to travellers of all ages. At the same time, it will have vibrant and modern designs to reflect the bustling Hong Kong city.
“Ultimately, it’s all about the devotion to our guests’ wellbeing during their stay with us. That will be interpreted through our service values and special offerings such as expansive meeting facilities, exciting restaurant social concepts, comprehensive kids’ programs, and tailored neighbourhood excursions.”