Tourism New Zealand is reconnecting the travel industry, one video at a time with messages of kindness, encouragement, and inspiration as a reminder to us all why we love (and miss, sniff, sniff) New Zealand so much.
With widespread travel restrictions and popular destinations still in limbo, travel agents around the world and the industry at large are now faced with extraordinary challenges.
However, from this testing scenario, a unique marketing campaign – with no call to action – has evolved. Like a shimmer of light that shines down through a sky of grey; this campaign offers an emotive and beautiful shift in perspective.
‘Messages from New Zealand’ presents the voices of New Zealand’s tourism industry – a community experiencing similar trials as us here in Australia – with messages of inspiration and support to their global partners.
This campaign perfectly complements our ‘Together in Travel’ ethos and demonstrates how resilient and adaptable the travel industry really is, in the face of such adversity.
What’s it all about? Watch it now!
Messages from New Zealand is a themed video series of mini-stories from tourism operators around New Zealand speaking directly to travel agents and answering one question:
“If we could encourage your clients to look forward to one thing in New Zealand, what would it be?”
Because let’s face it, everyone needs something to look forward to, right now.
Cue the Kiwi daydreams…
“While international travel is restricted, we’re committed to showcasing New Zealand and keeping it fresh for our Australian travel agents and their clients,”
Andrew Waddel, General Manager Australia, Tourism New Zealand
Over the next few months, Australian travel agents will be introduced to local operators from the very North to the deep South.
First up we have the theme of relaxation and romance; two things that your clients could probably do with an extra top-up of. Whatever their idea of the most idyllic getaway; New Zealand will have them covered!
From sampling the unique flavours of fine wine and craft beer to exploring National Parks from the air, land, and sea; New Zealand’s warm and welcoming hosts will be showcasing the themes of their beloved country.
Alongside being introduced to welcoming hosts, you will also have the opportunity to tune into a monthly educational webinar, enter incentives and even have the chance to join a virtual famil, with a full sensory experience you will be able to see, hear, smell and even taste the flavours of New Zealand. Visit traveltrade.newzealand.com and sign up to the 100% Pure New Zealand Newsletter to be in to win a spot on the first virtual famil, where you will be hosted on a relaxing and romantic journey throughout New Zealand.
Ka kite – See you soon
In July Tourism New Zealand launched Messages to New Zealand, which gave us all the feels, and asked kiwis questions such as “If you could encourage the world to do one thing, what would it be? To support New Zealand trade partners, like yourself, Tourism New Zealand has a load of campaign assets available for you to adapt and share on your own marketing channels. Share these uplifting Messages from New Zealand with your clients, and when the borders begin to reopen, you’ll be right there to convert their New Zealand travel wishes into bookings.
Click here to sign up to the 100% Pure New Zealand Newsletter, download marketing resources and be inspired by New Zealand.
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