Adventure World has released a dedicated Africa brochure to meet growing demand from agents for more trips, information and personalised content in the region.
In addition to including the continent in its worldwide collection, the soft adventure specialist has pulled out top selling trips as well as favourite places to stay and placed them into their very own 61-page ‘Adventure World Africa’ program.
The travel company told KarryOn that the new brochure focuses on four-star independent, tailor-made itineraries and has been designed to showcase popular holidays and best hotels throughout the continent.
Although there’s no new product, Adventure World said for people who have only seen the Worldwide Collection, around 80 percent of the product will be new.
“Our trade partners have told us in order to successfully sell our unique product they wanted detailed, region-specific brochures, so we are pleased to announce we have listened and are providing the tools they wanted to maximise their sales and earning potential of our extraordinary Adventure World product.”
Neil Rodgers, Adventure World Australia General Manager
“Essentially, we couldn’t showcase the breadth of product we have in each region in the worldwide collection as this was more of an inspirational go-to rather than a toolkit for agents, hence we have released destination-specific brochures.”
Adventure World plans to release three other dedicated destination brochures shortly, including South America, India & Asia as well as Canada, Alaska & USA.
