There’s a new, slicker Magellan Travel Group in town as the group unveils a completely redesigned logo and website.
Unveiled today, the logo uses a simple two-colour system of ‘Blue and ‘Gray’ to promote the group’s new ‘less is more’ concept.
The group’s chief executive Andrew Macfarlane said the entire company is built to offer ‘no fuss’ and streamlined support to its members, which the new logo was created to reflect.
Additionally, he said the reduced and simplified logo embraces the company’s core values to create a ‘much bolder’, modern look for the business.
“In the past six years we have grown to become Australia’s premium Group for independent high-end leisure and corporate agents, as we enter our next phase of development, it is appropriate to have a brand communication strategy that best reflects who we are, our philosophy and our values.”
Andrew Macfarlane, Magellan Travel Group Chief Executive
Mr Macfarlane added that changes to the website enable users to log on to quickly and easily find one of the group’s agents before clicking through to their individual website.
“We are not trying to divert them to a third party online booking engine.”
For Agents and Suppliers the new website simply tells the Magellan story and the company’s value proposition.
The project will be completed with a soon-to-be released member’s section, which is designed to provide our members with all the information and tools they need.
The redesign was completed by Function/Form.
Creative director, Tony Cormack, said the new design also fits with the company’s stance to ‘break the travel retailing mould’.
“In design less is more and in re-visiting the Magellan brand, through an exercise of reduction we have embraced the core values of the business to create a much bolder modern look for the business.”
Tony Cormack, Function/Form Creative Director
