Travel brands hoping to attract more millennials may like to take a page from Flight Centre’s book as the group is one of few to have gained good word of mouth among young travellers.

According to the latest YouGov Brand Index, some 43.5 percent of 18 to 34 year olds said they had recently heard something positive about the travel brand, up 7.3 percent on last year.

Flight Centre

Flight Centre was the only travel-related business to receive good feedback from Australian millennials, which is unsurprising considering it’s one of the largest travel groups in the country, it features prominently across television, it aligns itself with the millennial politics and portrays a positive work/life balance.

Brands most positively perceived by millennials Down Under this year were (as expected) social media sites such as Facebook (76.4 percent) and Instagram (68.1 percent), along with streaming brand Netflix (71.4 percent).


In the USA, Royal Caribbean Cruises was the only travel business to generate buzz, with 45.2 percent of American youth saying they’d heard positive things about the brand.

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What travel brand do you think has the best word of mouth?