In a ‘killer move’ likely to cause a stir in the industry, Flight Centre has launched four of its own travel products to keep more business in-house.

The four new products are Widest Choice of Airfares selling domestic and international flights; Journeys – featuring classic trips to iconic destinations such as river cruises through Europe; Escapes – selling single destination holidays; and The Collection – tried and tested popular hotel accommodation.

According to the agency group, the move is part of a ‘killer theme’ aimed at reducing Flight Centre’s duties as the agent of other peoples’ products to being a ‘retailer of its own’.


Turner expands his empire with Flight Centre’s very own products.

Flight Centre Head of Leisure, Tom Walley, said as well as bring created specifically for individual customers needs, Flight Centre’s products feature extras that can’t be found elsewhere. For example, a low-cost flight from Brisbane to Sydney or a long-haul flight could come with Price Drop Protection or land credit.

“The ranges have been built by working closely with some of FCTG suppliers, namely Infinity, and are carefully selected for their quality, value and popularity with customers and consultants.”

Tom Walley, Flight Centre Head of Leisure

Flight Centre 3

In line with the new products, the group’s outlets will adopt a department store-like experience, with product ranges being given specific areas within the store.

Walley said this new layout will make it easier for customers to go in, find what they’re looking for and buy.

Flight Centre store

Following the start of trials, Flight Centre said it will look at organising all supplier products into a single content catalogue which will also be available online.

Airfares will be provided from all ports rather than just the main ones, refreshed through a caching tool every half day.

Land products will be sorted and tagged so customers can find exactly what they are looking for using descriptors such as ‘families’, ‘singles’, ‘active’ or ‘relaxed’ experiences.

Heading up each product ranges is a senior leader in charge of manufacturing the product, looking after the marketing aspect and creating the go-to-market strategy.

What do you think of the changes at Flight Centre?