Less than a week after advising of more changes up ahead, helloworld has unveiled plans to give clients access to in-store deals from the comfort of their own home.
The latest initiative will see the agency group add a new section to its website, which provides online exclusive in-store deals for customers.
Designed to drive up agents’ share of e-commerce business, the online deals then direct consumers to their nearest store to book the offer.
With Australians spending some $16.4 billion on online retail last year (NAB Data), helloworld’s boss, Elizabeth Gaines sees the new ‘In-store Tab’ as a strategic milestone.
Gaines said it will widen the company’s appeal to customers who want the convenience of researching online while still receiving the support of an agent.
The ‘In-store Tab’ is now available on helloworld.com for potential clients using a desktop or mobile.
The tab allows users to search through major deals or use key terms to find deals related to their future holiday plans.
Once customers have selected a package they like they can call helloworld to take advantage of the offer, or type in their postcode to find the nearest agent selling the deal.
“We are making it easy for consumers to browse and book our amazing helloworld exclusive deals and at the same time we are maximising customer traffic for our agents.”
Jeremy Reitman, helloworld.com.au Chief Executive
“This platform will continually be enhanced so that we can best meet the needs of our agents and consumers. We’re determined to make it easy for consumers to find our agents, to deliver on our omni-channel capabilities and to increase the profile and productivity of our network.”
Earlier this week, helloworld said its focus this year would be to support agents in the best possible way. This will be done through new initiatives such as the ‘In-store Tab’.
The company says over the past year it has also established a high-calibre of agencies and achieved a profitable six months during the first half of the financial year.