Busy travellers will be able to get a quick luxurious ‘freshen up’ including express makeup, manicure and brow shaping sessions whilst waiting for their flight.
Time is money which is something the new beauty concept AMUSE Beauty Studio will be taking advantage of when launching their luxury shop-in-store experiences at Sydney Airports T2 and T3 this month followed by Melbourne in August.
Developed specifically for the travel retail environment, AMUSE Beauty Studio is aiming to enhance the travel experience offering services including makeup artistry and express makeovers, allowing travellers to update their look whilst on the go whilst ‘making beauty personal’.
The revolutionary airport-based concept will see luxury shop-in-store experiences from world-renowned brands including Tom Ford, Hermes, M.A.C Cosmetics, Kiehl’s, Jo Malone, Clinique and much more. Fragrances including Creed, Penhaligon’s, Paco Rabanne, Robert Piguet and Amouage will also be on offer.
The luxury shop-in-store experiences will be available at the Sydney Airport this month.
Australia’s first Hermes store in store concept
Terminal 3 is the only boutique who will offer the first Hermes store in a store concept in Australia (second worldwide) which will see the luxury brand interacting directly with customers.
In addition to the luxury brand’s classical product selection, the concept will see the Australian arrival of their coveted candles and home fragrance products; the first time such items have been available for purchase outside an Hermes concept store.
Similar store-in-a-store concepts will be offered for Tom Ford, Jo Malone, Bobbi Brown, M.A.C Cosmetics, Benefit, Kiehl’s, Lancome, Clinique and more.
The stores will offer complimentary services such as express makeup.
Created by visionary company LS travel retail Pacific, highly experienced in the airport retail environment with over 2,500 global stores in duty free, specialty, convenience and cultural leisure, AMUSE Beauty Studio aims to “make beauty personal” with a sleek store design creating a sophisticated atmosphere.
The brands
Amouage – Annick Goutal – Aramis – Benefit – Bobbi Brown – Bond No. 9 – Clinique – CoSTUME National Scents – Creed – Dear Rose – Donna Karen – Giorgio Armani – Glasshouse – Hermes – Jo Malone – Juliette Has a Gun – Jurlique – Kiehl’s – La Tweez – Lancome – L’Artisan Parfumeur – L’Occitane – M.A.C Cosmetics – Michael Kors – Paco Rabanne – Penhaligon’s – Prada – Ralph Lauren – Robert Piguet – Rock & Ruddle – Shay & Blue – The Body Shop – Tom Ford – Viktor & Rolf – YSL – Zegna
