RACT Travel Rosny has unveiled Tasmania’s first LED glass shopfront, transforming the new brick-and-mortar store at Eastlands Shopping Centre in greater Hobart into a digital destination screening eye-catching immersive content.
The new store officially opens on 28 October 2025, leveraging the new technology to redefine how travel brands engage with customers by merging digital storytelling with local expertise to create experiences that inspire exploration and connection.
Partnering with Lymlive, the new store uses Novoglass by Nexnovo transparent panels that turn glass into high-impact digital screens while maintaining 87 per cent visibility.
Part of the Helloworld Travel Hunter Travel Group, RACT Travel CEO & Managing Director Brett Dann called the shopfront “a window to the world – a new way to connect and inspire”.
“It’s about bringing the magic of travel to life before you even step through the door,” he said.
Dann said the RACT Travel Rosny team will complete the enhanced customer experience with personal service, expert guidance, attention to detail and friendly face-to-face connection that technology can’t replace.
RACT Travel Rosny Team Leader Jacqui Webb said: “We love seeing people stop in their tracks as the destinations come to life on the glass.”
“It’s amazing to watch clients’ eyes light up when they see a place they’ve dreamed of visiting, and even better when we get to help make that dream a reality.”
For more info, visit racttravel.com.au
