Luxury adventure specialists A&K Travel Group makes waves with the purchase of cruise ships Crystal Serenity and Crystal Symphony, which will continue to operate under the Crystal Cruises brand after a full refurbishment in 2023.
A&K Travel Group, owned by Abercrombie & Kent founder, co-chairman and CEO Geoffrey Kent and Heritage Group’s Manfredi Lefebvre d’Ovidio, has also bought the Crystal Cruises brand.
The cruisy move appears to throw a lifeline to the pandemic-embattled Crystal Cruises, which suspended operations earlier this year after a financial crisis with former parent company Genting Hong Kong.
Sailing into a new chapter
A&K Travel Group, Crystal Cruises and Abercrombie & Kent co-chairman Mr Lefebvre said the acquisition shored up a legacy that began 35 years ago when his family purchased and then sold Sitmar Cruises, building three purpose-built cruise ships and pioneering a new way of cruising.
“I am thrilled to start this new chapter and be back in an industry that has always had, and always will, have a special place in my heart,” he said.
“When the opportunity arose to acquire Crystal Cruises, I did not think twice. Having my incredible friend and inspiring leader, Geoffrey Kent, next to me makes this venture even more enjoyable.”
Mr Kent concurred: “Even though it seems like yesterday, 30 years have passed since the Lefebvre family and I had our first ship together – Manfredi and I have been best friends and business associates ever since.”
“The idea of combining the unparalleled onboard service of Crystal Cruises with the extraordinary tailor-made experiences Abercrombie & Kent has successfully provided for the past 60 years fills me with excitement, enthusiasm and pride.”
A&K Travel Group CEO Cristina Levis will steer Crystal Cruises and Abercrombie & Kent into this new chapter.
“My return to luxury cruising after five years brings back so many emotions. Manfredi, Geoffrey and I look forward to welcoming past Crystal and Abercrombie & Kent guests on board as well as those seeking rewarding luxury experiences.”
Crystal Serenity and Crystal Symphony will resume service in 2023 after extensive upgrades.
To find out more, visit abercrombiekent.com.au