Intrepid Travel has launched the next phase of its ‘Good Trips Only’ global brand campaign. The latest iteration of the initiative features one of Intrepid’s most popular destinations, Vietnam, staying true to the company’s promise of providing trips that are “good for travellers, the places they go and the communities they visit”.
Through a new film on the Southeast Asian nation, the campaign details a travel experience with Intrepid, sharing the moments holidaymakers discover “good food, good views, good friends and good times” in Vietnam.
Launched on 25 September in Australia and New Zealand, the campaign will run through October and November across various channels including out-of-home, digital, cinema, television, radio and print.
The world’s largest B-Corp-certified travel company, Intrepid launched the first instalment of its biggest-ever global brand campaign in March, featuring Morocco.
Intrepid Global Marketing & Brand General Manager Natalie Placko said Vietnam’s “unmistakable beauty and intrigue” made it the “perfect next stop” for Good Trips Only.
“This campaign highlights all the good moments our travellers are guaranteed to experience on our trips, from good times to good food and good friends,” she said.
“At Intrepid, we believe in connecting people through travel, and chances are, if you’re travelling with Intrepid, you care about the planet and the people you encounter.
“We want to show travellers there is a way to travel that is not only good for them, but also for the wider community and the places we visit.”
“This next phase of our Good Trips Only is far from the end as we intend on expanding the campaign to feature other top Intrepid experiences to show we always deliver good trips, no matter the destination.”
New phase, same partner
For the latest phase of its new campaign, Intrepid once again partnered with Melbourne-based agency SouthSouthWest (SSW), which worked with the travel company on its brand refresh in 2021, its ‘Travel is Back for Good’ campaign in 2022, and the evolution of its ‘Good Trips Only’ campaigns this year.
“We are excited to continue the Good Trips Only story through this magical winding journey across Vietnam,” SSW Co-Founder & Creative Director Andy Sargent said.
“There is no other place quite like Vietnam, and no better way to experience it than in the company of an Intrepid leader.”
Last week, Intrepid launched a new partnership with not-for-profit marketplace for Aboriginal and Torres Strait Islander experiences and products, Welcome to Country, to deliver 200 free First Nations tourism experiences across Narrm (Melbourne) and Warrane (Sydney) throughout October.
Earlier this month, Intrepid announced the appointment of Emma Gray as Strategic Partnerships Manager.
The company also recently added new virtual sales specialist Brianna Pick to its team.
