Five weeks out from hosting the world’s biggest sporting event, the FIFA World Cup, Qatar Tourism has announced the launch of a new global brand and advertising campaign called ‘Feel More in Qatar’.
While Qatar hopes to kick more goals with the new campaign, its target this time around won’t be sports and football fans, but families, with the initiative hoping to tug at the heartstrings of travellers through emotional ties to the destination.
With family-friendly activities at its core, the campaign will focus on a family experiencing a wide range of emotions while in the Gulf nation.
Three animated characters representing local wildlife – Shaheen the falcon, Maha the Arabian oryx and Lulu the hawksbill turtle – will introduce the visitors to a breadth of Qatari experiences based around the country’s hospitality and blend of modernity and tradition.
Launching in early December, Feel More in Qatar will feature on television screens in 16 countries in 60-second and 30-second formats, and appear online via social media platforms Facebook, Instagram and Snapchat as well as YouTube and Google Display Network.
The campaign will also be seen on billboards and in print. Additionally, Qatar Tourism will unveil a revamped brand website at www.visitqatar.com.
“We invite people to visit and discover the heart and soul of Qatar. A country where visiting families feel more together, couples feel more connected, and friends feel more fun,” Qatar Tourism and Qatar Airways Group chairman and chief executive, His Excellency Mr Akbar Al Baker, said.
“Our new global campaign evokes these emotions which travellers will feel when they explore Qatar’s fascinating heritage, natural beauty, and range of experiences to choose from.”
More than football
Elsewhere, the country will launch the ‘No Football. No Worries.’ initiative as part of the Feel More in Qatar campaign.
Launched on 15 November, the campaign will show former soccer star Andrea Pirlo enjoying a range of activities in Qatar, from sandboarding and kiteboarding to visiting the Museum of Islamic Art.
Seeking to show Qatar’s tourism offering beyond football, the initiative will feature on television, digital ads and social media.
Aiming to welcome more than 6 million visitors annually by 2030, Qatar Tourism launched the country’s largest-ever international tourism marketing campaign in Australia earlier this year.
Last month, Qatar Tourism also unveiled the new Qatar Specialist Program, which guides travel advisors towards more intel, tips, and bookings. Register here for the upskill platform.
And while you’re here, discover 10 ways to enjoy Qatar on a stopover.
