Tonga is set to make waves in the Australian travel market with the appointment of Precise Travel Marketing (PTM) as its official representative.
The move aims to boost awareness and position the country as a must-visit destination for Australian and New Zealand travellers in the South Pacific, which is dominated by nearby Fiji.
Led by Richard Skewes, PTM brings decades of expertise in promoting South Pacific tourism. Having visited the Kingdom of Tonga multiple times, Skewes has a strong understanding of its unique appeal, making him an ideal advocate for the destination.
“We are thrilled to join forces with Precise Travel Marketing,” Tonga Tourism Authority (TTA) Board Chairperson Mishka Tuifua said.
“Richard’s expertise and passion for the South Pacific align perfectly with our mission to actively promote Tonga as a must-visit destination.”
With this partnership, TTA and PTM will roll out initiatives targeting travel agents, wholesalers and online platforms to showcase Tonga’s rich cultural heritage, pristine beaches and adventure experiences.
The country’s recent acceptance as a full member of Treasures of the South Pacific further highlights its commitment to growing tourism.
“Together, we look forward to developing a prosperous and sustainable tourism industry, ensuring that more people discover the hidden gem that is Tonga,” Tuifua said.
Expect to see more from the island nation as it welcomes Aussie travellers to experience its untouched beauty.
