Adventure World’s new Canada campaign teams up with destination partners Destination Canada, Destination British Columbia, Tourism Calgary, Banff Lake Louise Tourism, Rocky Mountaineer, VIA Rail, Tourism Yukon, Travel Manitoba and Ontario Tourism to inspire travel with an emphasis on authentic and sustainable experiences.
The new Canada campaign goes beyond the landscapes and iconic sights, inviting Aussie travellers to embark on custom MAKE TRAVEL MATTER experiences by giving back to the destinations they explore.
Through TTC’s MAKE TRAVEL MATTER program, your clients can add meaningful experiences to their Canadian adventures, such as involvement in wildlife conservation, cultural exchange programs with local communities and sustainable tourism initiatives.
The immersive campaign will roll out across print and digital channels, including partnerships with News Limited and Australian Geographic, plus targeted content on Adventure World’s owned channels using storytelling to inspire year-round visitation.
Adventure World Head of Sales Andrew Eddy noted that Canada is a high-value booking destination for Aussie travel advisors.
“Australian travellers are increasingly drawn to Canada’s diverse experiences and they’re eager to travel throughout the year,” he said.
“This campaign offers a compelling blend of adventure, cultural immersion and the opportunity to make a positive impact. We’re confident it will inspire unforgettable Canadian journeys for your customers.”
For more info, head to adventureworld.com
