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Stop Travelling Under The Social Influence: Tourism NZ Urges 'Try Something New'

New Zealand... the perfect place for summit spreadeagles, rock contemplating, and hot dog legs. However, Tourism New Zealand is asking you to think outside the box try something new on your next adventure.

New Zealand… the perfect place for summit spreadeagles, rock contemplating, and hot dog legs. However, Tourism New Zealand is asking you to think outside the box try something new on your next adventure.

Social media can be wonderful, but it can also be a bit dull. We’ve seen it all before, you see…

The classic mountain top post, the ‘follow me through the fields of lavender’ capture, and the risky ‘run me over’ road shots.

Oh, and we won’t even start on the social media queue that went viral back in 2018.

These images brought joy to our lives for a while, but now it’s time to leave them in the past and say HELLO to fresh, new, inspiring imagery that says “do something new”.

“We’ve seen all this before”

Tourism New Zealand is seeking to gently push aside influencer-style photoshoots at destination hotspots, thanks to a fun and cheeky new campaign against “travelling under the social influence”.

In the series of short and utterly brilliant videos, Kiwi comedian Tom Sainsbury stars as a lone ranger in the “social observation squad”.

His job?

To refrain travellers from the urge of taking cliche social media shots, and instead, get creative and reflect a fun, raw and authentic travel experience, showcasing the destination in all its unique beauty.

All while tourists are kept out of harms way and not risking their lives for the gram.

READ: How TikTok Is Changing The Way Gen Z Travels

Social media platforms have driven the popularity of a few ‘photo-worthy’ spots in New Zealand, leading to over-tourism at certain sites, and a desire to travel to capture a photo, rather than a moment.

While international borders are closed (and we get thinking of innovative new holiday photo ideas), domestic travellers are being encouraged to share their creative travel shots with #DoSomethingNewNZ.

Some of the shots being shared on Instagram feature dogs, genuine laughter, pure childlike joy and even some men at work. We can’t wait to see more.

Well done Tourism NZ, you’ve done it again.

Here’s to seeing the world through fresh eyes.

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