Network 10 has announced a partnership with TRAVLR to launch a co-branded online travel marketplace known as 10 Travlr in 2020.
Network 10 says 10 Travlr will give their audiences “the opportunity to explore and book travel deals to many locations across the world.”
In what appears a similar set up to that of the launch of 7Travel in partnership with Ignite Travel Group back in 2017, Network 10 says the brand will live across platforms, including online at a dedicated website where customers will be able to find inspiration and book travel as well as through a half hour travel show exploring some of the world’s most popular destinations.
The network says Travel packages on 10 Travlr will be specially curated for its audience.
Network 10’s chief executive officer Paul Anderson said: “Destination travel experiences come naturally to many of our programs – think South Africa and I’m A Celebrity… Get Me Out Of Here, Fiji and Bachelor In Paradise, Melbourne and the Formula 1® Australian Grand Prix.
“10 Travlr introduces a new travel branded offering to our audiences and advertisers, extending our viewing experience while opening up a new revenue stream for our business. We’re looking forward to working with the TRAVLR team as we integrate their services across our platforms.“
Network 10’s chief executive officer Paul Anderson
Former Head of partnerships and contracting for Luxury Escapes and now TRAVLR’s global commercial director Gordy Bayne says the partnership between TRAVLR and Network 10 is a content rich partnership.
“This is an exciting strategic partnership and a unique way for our trade partners to reach and engage with 10’s valuable under 50s audience. 10 Travlr will be an end to end travel platform and ecosystem, showcasing Tourism Board destinations and our user-generated content,
“Through the intuitive 10 Travlr online marketplace or via in-segment integration, trade partners can promote their destinations, airlines, cruise lines and hotels across multiple platforms, with that younger 10 tone of voice that travellers love.”
Gordy Bayne, TRAVLR’s global commercial director
Travlr.com
TRAVLR specialises in making rich digital content transactional and scalable for businesses globally.
It is the second travel platform from Simon and Lani te Hennepe, who launched The Bali Bible in 2008, which now has over two million social media followers and a customer network in excess of 500,000.
The announcement follows Luxury Escapes foray into TV with The World’s Best Holidays on channel 7 and helloworld Travel’s show on channel Nine.