Western Australia is urging locals, to get on the road and explore their own beautiful backyard. The new intrastate tourism campaign, named ‘Wander out Yonder’, encourages supporting small businesses and setting off on unique adventures within WA.
Swimming with whale sharks, stargazing with the world’s first astronomers or discovering hidden waterfalls and forgotten gorges are just some of the unique Western Australian experiences that form part of the State Government’s new intrastate campaign to entice people to get out and explore our wonderful Perth city and regional WA.
“Whether it’s a longer trip across our State or just a staycation in your home town – be it the city or regions, take your time and go for a wander, you’ll be impressed with what we have to offer.”
Premier Mark McGowan
Launched on WA Day (1 June), the ‘Wander out Yonder’ campaign is supported by the State Government, through Tourism Western Australia, and follows the majority of regional travel restrictions.
Wander out Yonder
The campaign’s focus is to encourage Western Australians to take a different kind of holiday, enjoy a staycation in Perth or travel to new places, and seek out new experiences across the State.
“We’re asking people to visit places they may have been before, but experience them in a different light.”
Tourism Minister Paul Papalia
The tagline ‘We’re free to Wander out Yonder’ aims to celebrate the feeling of freedom on your first adventures post-travel-restrictions.
With more Western Australians able to holiday and explore WA, instead of going interstate or overseas during the COVID-19 pandemic, it is a chance to drive more economic activity to WA tourism businesses and support local jobs.
Since COVID-19 hit, the McGowan Government has introduced a new $14.4 million Tourism Recovery Program on top of the $1.8 billion stimulus and relief package invested so far in response to the pandemic.
The State Government has also written to the Federal Government to have travel permitted again into the Kimberley region from Friday, June 5.
Western Australians are encouraged to support the campaign by using the hashtag #wanderoutyonder when visiting their favourite destinations around the State.
For those who are not located in WA, jump on socials and precariously live through WA locals, sharing their beautiful state virtually.
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