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A look back at the top 5 travel trends of 2014

As the year draws to a close, we take a look back at five of the travel trends that made headlines in 2014.

As the year draws to a close, we take a look back at five of the travel trends that made headlines in 2014.



1. Going the #KOExtraMile


2014 saw the rise of travel providers aiming to create amazing experiences for their passengers, perhaps it’s because of the rate of unhappy customers due to things like delays and having to pay baggage fees. It just goes to show that when you deliver exceptional service, people are happy to share it with others.

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Delivering smiles from Schipol

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2. Relaxation of visa regulations


Nations around the world are recognizing visa fees and processes as a major blockade to tourism and economic growth. This had led to the introduction of visa-on-arrivals, largely in Asia and Europe, in an effort to attract travellers from emerging destinations.

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Visa changes opening up new destinations for Aussies

New e-visas easing Aussie travel into India

Aussies travel visa free to Bali


3. Low cost airlines take over


2014 saw more low cost airlines in Australia, with airlines such as Cebu Pacific and AirAsia increasing their flights and routes. There’s even plans of Tigerair adding ‘low-cost short haul flights’ to their repertoire. There seems to be no stopping the rise of these budget carriers.

Related Reads:

Tigerair celebrates its 15th millionth passenger

Indonesia Air Asia launches first route Melbourne to Bali

Cebu Pacific takes off in Australia


4. Futuristic Design


Let’s face it, smart phones have changed the way we live and this leads to an expectation of everything having ‘smart design’. Hotels are becoming a more efficient place to work, airports are becoming more design-centric, and every sector in travel is becoming more design and user experience savvy. Travel companies must introduce infrastructure that lets travellers guide themselves and that they must be nimble in the face of rapidly changing customer demand.

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Windowless planes could take to the sky in the future

Tripcase from Sabre


5. Content marketing was king


Visuals are the new language of the digital era. The rise of Instagram and photo sharing on Facebook speak to this. Travel is uniquely suited to visual media. Content marketing — especially through social media – has been driven primarily by images. Brands like Starwood and Tourism Australia are tapping travellers’ photos, videos, and social networks for their marketing materials.

Related Reads:

@Australia is now officially Instagram famous

How brands can use Instagram to inspire consumers

Top 10 digital marketing tips for travel agents


What do you want to see more of in 2015?