Swiss tennis champ Roger Federer has teamed up with comedian Trevor Noah in a new tourism ad to promote the Grand Train Tour of Switzerland, plus travellers can receive up to two free days added to Swiss Travel Passes for a limited time.
Newly minted Switzerland Tourism Ambassador Roger Federer has previously collaborated with actors Robert de Niro (2021) and Anne Hathaway (2022) in well-received ad spots.
For the 2023 campaign, he stars with best-selling author, producer and philanthropist Trevor Noah who, like Roger Federer, is half-Swiss, half-South African, to position Switzerland as an attractive destination with a focus on rail travel.
The Grand Train Tour of Switzerland, a year-round train journey that combines all of the famous panoramic routes in one rail experience, takes visitors comfortably across 1,280km and eight stages.
From glaciers to lakes and mountains to cities, each stage has a unique character and travellers can customise the duration and itinerary.
There’s the stage from Montreux to Zermatt from the Riviera on Lake Geneva to the mountain of mountains – the famous Matterhorn.
Or the St Moritz-to-Lugano journey from the glaciers to the palm trees, passing through the UNESCO World Heritage route of the Rhaetian Railway.
Swiss Travel Pass free travel days
For international visitors, the Swiss Travel Pass all-in-one ticket from Switzerland Tourism unlocks the Swiss public transport network for unlimited travel.
With a single ticket, travellers can explore the whole of Switzerland by train, bus and boat over three, four, six, eight or 15 days and includes free admission to more than 500 museums.
Travellers can take advantage of the special offer and receive up to two free additional travel days on any eligible Swiss Travel Pass purchased between 15 April–14 May 2023.
They can also download the new Grand Train Tour of Switzerland app that allows travellers to curate their ideal itinerary and features digital coupons for discounts and gifts.
For more info on the Swiss Travel Pass promotion, head here.
