Tourism Ireland invites Australians to “press the green button”, launching its largest-ever integrated global marketing and promotional campaign to encourage travellers to book now and visit the Emerald Isle.
The ‘Green Button Campaign’ taps into the colour’s association with Ireland and the universal hue for “go”, and as Tourism Ireland Acting CEO Siobhan McManamy told audiences at recent Sydney and Melbourne events, the recovery campaign aims to deliver a very clear ‘book now’ message.
Prior to the pandemic, Ireland enjoyed a record year in 2019, welcoming more than 11 million international visitors, including 252,000 from Australia and New Zealand.
As a top-10 source market for Irish tourism, reports show Aussie holidaymakers stay an average of 13 nights, longer than the average stay of visitors from almost all other markets.
Tourism Ireland VP of North America, Australia and New Zealand Alison Metcalfe said: “Ireland’s tourism sector is a resilient one, already showing signs of strong recovery with new and impressive experiences, including the Game of Thrones Studio Tour, an array of different outdoor activities across Ireland’s blueways and greenways, sustainable food experiences, castle stays and more.”
“With one of the highest vaccination rates in Europe (with 93 per cent vaccinated), all restrictions have been lifted in Ireland and the island is open for business without capacity constraints.”
For more info, visit ireland.com