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Sunshine State targets families with more for free in new tourism campaign

Tourism and Events Queensland (TEQ) and My Queensland’s latest campaign offers free and bonus inclusions for family holidays in the Sunshine State. The 'Festival of Free' promotion includes free flights, tours and accommodation for kids plus special deals for couples and other travellers without littlies.

Tourism and Events Queensland (TEQ) and My Queensland’s latest campaign offers free and bonus inclusions for family holidays in the Sunshine State. The ‘Festival of Free’ promotion includes free flights, tours and accommodation for kids plus special deals for couples and other travellers without littlies.

The Festival of Free deals are available until 31 May 2024 and feature family packages with free flights, tours or accommodation for kids and bonus inclusions such as free meals, spa discounts and late checkouts, saving up to $1,400 in bonus value.

Top holiday packages include:

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Magnetic Island Ferries.
  • 5-night stay at Peppers Blue on Blue Resort at Magnetic Island with return Virgin Australia flights (bonus: first kid flies free), a lunchtime sailing cruise, daily breakfast for two and more from AUD$1,499pp.
  • 5-night stay at Freestyle Resort Port Douglas with return Virgin Australia flights (bonus: first kid flies free) with airport transfers, full-day Quicksilver Outer Barrier Reef Cruise (bonus: kids free), entry to Wildlife Habitat and more from AUD$1,199 pp.
  • 5-night stay at Novotel Surfers Paradise with return Virgin Australia flights (bonus: first kid flies free) with daily buffet breakfast and a choice of experiences such as unlimited entry to Dreamworld, White Water World and SkyPoint from AUD$999pp.
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High fives at Dreamworld at Coomera.

The Festival of Free is the latest in a string of recent campaigns to stimulate tourism recovery and keep Queensland top of mind in a competitive global market.

TEQ CEO Patricia O’Callaghan said this campaign is aimed at helping families take a Sunshine State holiday despite economic pressures.

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Surf’s up at Kirra Beach at Coolangatta on the Gold Coast.

“We want Aussie families to be able to take that Queensland holiday even though times are tough and that’s why we, together with our partners, My Queensland, dreamed up the Festival of Free,” she said.

“These great holiday packages will bring welcome relief to Aussies families and bolster tourism businesses around the state – many small family businesses themselves.

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Wildlife Habitat at Port Douglas.

“Queensland is Australia’s number-one holiday destination and we are laser-focused on holding that strong position.”

For more info, head to myqueensland.com.au