Glaciers and chocolate and fondue and wine, Switzerland has plenty of great things you know – but it is the secrets and discoveries that make a guided trip even better.

Cookie-cutter group tours are no longer an industry standard. If your clients ask you to organise a local guide, chances are they want an immersive experience that they could not get travelling on their own. They want someone with real experience of the destination to introduce them to people they may not have met, in places they may never have thought to go.


Collette’s Tour Designers in Switzerland

Collette offers some of the most intimate and innovative Swiss (and European) tours on the market and their new tour, Switzerland: Hidden Trail and Majestic Peaks is something you are going to want to get in front of your clients.

Show that you know tours, as well as Collette knows Switzerland by telling your prospective Swiss traveller just how Collette does things differently:


Get unparalleled access

Some tours may taste Swiss wine but Collette will sit you down with a 14th generation Swiss winemaker to talk through the history, tradition, and secrets of creating some of Europe’s finest drops. Perhaps absinthe is more your tipple? On the new Collette tours, you can grab an e-bike and hit Switzerland’s Absinthe Trail where you will get a private tasting of the “green fairy”, both the scourge and muse to some of Europe’s most famous artists.

Schweiz. ganz natuerlich. Absinth Herstellung bei Philippe Martin, Destillateur 'La Valote Martin' , Boveresse, NE. Switzerland. get natural. Absinthe production at Philippe Martin, distiller 'La Valote Martin' , Boveresse, NE. Suisse. tout naturellement. Production Absinthe a Philippe Martin, Destillateur 'La Valote Martin' , Boveresse, NE. Copyright by: Switzerland Tourism - By-Line: Meier

Switzerland Tourism/Andre Meier


Go somewhere offbeat

While most Swiss tours head to Montreux, Collette takes their guests to the beautiful medieval town of Vevey. Here you will not just taste Swiss chocolate you will be staying in the very place that chocolatier Daniel Peter invented milk chocolate back in 1875. Peter did have a little help – from the baby food maker Henri Nestle – and a chocolate empire was born.

Guests can also chill by Lake Geneva or tour the nearby Lavaux vineyards – the region that has more Michelin-starred restaurant than anywhere else in Switzerland. It really is a hidden gem.

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Do things differently

Do you have clients that like the idea of a group tour but hate bus travel? One great difference of Collette’s tour is that it’s all train travel – with plenty of room to wander between cars and grab a coffee along the way – all while you watch the majestic peaks and valleys of Switzerland roll past your window.

Zugfahrt im Herbst durch das Val Bernina, Graubnden, Schweiz

Don’t just taste the local delicacies, make them with a series of Collette cooking classes where you can make your own fondue and other local treats.

And you can see it all easily thanks to the small group numbers, just an average of 18 passengers per group.


Learn more about Collette’s Swiss tour

When you have been in the guided tour game for over a century you learn how to stand out and Collette believes that original itineraries, in-depth expertise from professional tour managers, carefully designed itineraries and handpicked hotels make their tours special.

Plus, Collette includes return chauffeur-driven airport transfers for all passengers within 40kms of an Australian city airport!

Call Collette on 1300 792 195, email [email protected] or visit

Have you travelled to Switzerland or is it on your bucket list?

Written by Paul Chai, KarryOn contributor

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