New Caledonia invites travellers to ‘Get Closer to What You Love’ with a new brand campaign targeting different types of Aussie and Kiwi holidaymakers to visit their South Pacific neighbour.
The New Caledonia campaign aims to attract travellers for an authentic and immersive journey close to home.
The message is simple: Get closer to what you love in New Caledonia – a guaranteed change of scenery awaits just a few hours’ flight away.
‘Get Closer to What You Love’ emphasises the emotional connection travellers develop with the destination and loved ones during their stay.
Read about a New Caledonia family holiday here.
What travellers want
Showcasing New Caledonia’s diverse attractions and offerings, the campaign leverages a 2022 Australia and New Zealand study that identifies traveller profiles interested in the destination.
The results showed ‘Connectors’ seek cherished family memories; ‘Discernists’ are in search of relaxation and exclusivity; ‘Immersive adventurists’ crave cultural immersion, thrilling experiences and authenticity; and ‘Nature lovers’ are couples yearning for responsible escapades in pristine landscapes.
These profiles perfectly align with what New Caledonia has to offer.
Recently launched, New Caledonia’s new multi-channel campaign will roll out throughout the year. The tourism board will use digital, OOH, radio, media and influencers plus sales campaigns with key tour operators and airlines.
For more info, head to newcaledonia.travel
