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Selling sustainable travel: Andrea Morgan, Adventure World National Accts Mgr

Recently, we've brought you plenty of impressive updates from Adventure World HQ, including their inspiring rebrand, partnership with British Columbia, and the launch of their epic 2023 Sustainability Fam. Now, we're introducing AWT’s new National Accounts Manager, Andrea Morgan who reveals how to sell sustainable travel, why she’s passionate about it, and how every Australian traveller can make a difference.

Recently, we’ve brought you plenty of impressive updates from Adventure World HQ, including their inspiring rebrand, partnership with British Columbia, and the launch of their epic 2023 Sustainability Fam. Now, we’re introducing AWT’s new National Accounts Manager, Andrea Morgan who reveals how to sell sustainable travel, why she’s passionate about it, and how every Australian traveller can make a difference.

If you’re familiar with Adventure World, you’ll likely already know Andrea Morgan. Not only for the six years she’s been the NSW/ACT Industry Account Manager but also for her nominations and award from NTIA.

Andrea is the newly appointed National Accounts Manager allowing her to deepen her alignment with Adventure World’s core philosophies and continue sharing her passion for all things sustainable travel.

How important is ‘Travel with Purpose’ to you?

Hot Air Ballooning in Sonoma California
Hot Air Ballooning in Sonoma California

“It’s in my DNA! I practice what I preach with Adventure World’s core pillars: Wildlife & Wilderness, Culture & Heritage, and Soft Adventure.

My compatibility makes it easy to speak passionately about our exceptional customisable products and service offerings. While I’ve been a proud AW brand ambassador for over six years now, I’ve travelled the AW style for decades.

Adventure World’s ‘Travel with Purpose’ helps our advisors fulfil their clients’ travel dreams and positively impact each destination in a more meaningful way.

When planning a trip, everyone starts with an initial purpose. It might be to reunite with loved ones, explore a new destination, or delve deeper into a familiar one. When you add in ethical and sustainable travel, you naturally enhance that travel experience.”

How do you think Adventure World’s rebrand will impact your new role as National Accounts Manager?

Hiking Monte Fitz Roy Patagonia
Hiking Monte Fitz Roy Patagonia

“Imagine being able to take your clients’ travel requirements and seamlessly align them with a mutually impactful sustainable travel purpose. One that serves both the destination and the traveller. That’s what we do every day at Adventure World, expertly crafting our resources and extensive knowledge to support our advisors.

In my new role, I partner with agents to ensure they receive and engage with all the tools they require to guide their clients to more sustainable travel experiences with AWT.

Excitingly, I recently presented a 30-minute trade focussed webinar on How to Sell Sustainable Travel. I highlighted destination examples centred around People, Planet, & Wildlife, and client conversation starters.

Plus, we’re working on a full suite of social media content and e-flyers for our trade partners to use on their channels. We also have an open invitation to all advisors to join our Trade Facebook group for destination updates, sales tools, and other useful information.

Through enhancing purpose-driven travel awareness for clients, I look forward to developing agency business growth opportunities.”

How ready is the Australian traveller for more sustainability-focused travel packages?

Kenya East Africa
Kenya East Africa

“Sustainability awareness for clients is at every turn. From the weekly shop to home energy consumption, making conscious choices is no longer niche but the norm. People inherently want to do good. When it comes to travel, they now welcome guidance from their trusted travel advisor on how to do it ethically and sustainably.

Adventure World has consistently focused on sustainable travel itineraries, meaning advisors may not see big changes in our content. Our emerging enhancements will highlight our trip pillars to focus on the positive impacts every traveller can make when they journey with us. Environmentally-sound travel is possible at different star and comfort levels too.

Sustainable travel is about preserving culture, conserving wildlife and wilderness, and enhancing our connection to nature around the world’s most spectacular natural landscapes.”


Tell us about a meaningful travel experience you are looking forward to in British Columbia

The BearID Project
The BearID Project combines conservation technology with scientific research

The BearID Project is a fascinating initiative using non-invasive technology to identify and monitor brown bears. Using facial recognition software in the wild enables the ongoing conservation and study of these beautiful animals. This progressive BearID Project has the potential to aid conservation efforts globally!

The BearID Project encourages you to share your photos after visiting one of BC’s bear viewing lodges. I can’t wait to become a Citizen Scientist (an amateur scientist) by contributing to the research.”

How do you put ‘Travel with Purpose’ into practice when planning your own vacations?

Peru Women’s Weaving Cooperative
Peru Women’s Weaving Cooperative

“The last two years highlighted more than ever that travel is a gift. When I travel, I seek to learn, understand, experience and embrace, alongside taking in all the unique adventures and experiences. Wherever and however possible, I underscore this by supporting local, from my accommodation choices to non-invasive wildlife encounters.

I advocate making conscious travel choices as they provide everyone with a more nourishing travel experience. I say this from decades of personal experience, travelling to 50-or-so countries across all 7 continents, revealing first-hand the positive and lasting impact sustainable travel choices create.”

Is there anything else you think an Australian agent should consider when booking their clients to BC (so they can nab that fam spot)?

The Great Bear Rainforest in British Columbia is home to abundant wildlife including grizzly and black bears
The Great Bear Rainforest in British Columbia is home to abundant wildlife including grizzly and black bears ©Kenneth Canning

“Increased air capacity to Vancouver and the change in pre-arrival testing requirements for vaccinated Australian travellers mean we’ve hit an upwards trend. Adventure World is already accepting bookings for the 2023 bear lodge season: get your clients booked in early for the peak salmon run season (from late August to early October).

By choosing Adventure World, agents gain an early advantage in demonstrating how travel can be wide-ranging and eco-conscious to their clients.

Thanks to our long-standing commitment to sustainable travel practices and working with ethical eco-partners, we make it easy for agents to lead from the front. From downtown Vancouver to remote bear lodges, the culture, wildlife, and soft adventures are incredible, plentiful, and best enjoyed authentically and sustainably.”

Experience authentic BC on Adventure World’s 2023 Sustainability fam!

©Destination BC/Hubert Kang
©Destination BC/Hubert Kang

If Andrea’s passion for sustainable travel has you super-charged and ready for action, start booking BC with Adventure World now! Until the 2nd of May, every BC booking gets you into the draw to win a life-affirming place on AW’s 2023 Sustainability Fam!

Discover more about the fam, British Columbia, and Adventure World’s tour offerings here. There’s also a handy agent toolkit to support.

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