Lucknam Park Hotel & Spa will be the first property to open under the Emblems Collection, the new global luxury brand from hospitality giant Accor.
British heritage hotel Lucknam Park Hotel & Spa will become the first hotel to open under Accor’s new Emblems Collection when it officially joins the collection in Q4 2025.
The country retreat near the UNESCO-listed city of Bath has 42 rooms and nine cottages, a Michelin-starred restaurant, award-winning wellness spa, equestrian centre, and 202 hectares of landscaped parklands.
The property will join the Heritage category, and undergo enhancements to “preserve its identity while aligning with the Emblems ethos of Artisans of the Extraordinary – offering guests an experience where luxury is personal, storied, and sensorial”.
Emblems CEO Maud Bailly says its focus is on selecting landmark boutique hotels that allow guests to “reconnect with themselves away from the noise of the world”.
“In a fast-paced world, we value privacy and tranquillity, providing an environment where luxury is not loud, but felt deeply. Every Emblems hotel offers a sanctuary – an authentic, personal experience in stunning destinations.”
Lucknam Park owner Chloe Laskaridis-Lucknam says they are excited about joining the new, prestigious Emblems Collection.
“The collection’s core values perfectly align with all that Lucknam Park embodies and celebrates: timeless beauty, personalised service and luxury experiences which are personal, storied and sensorial.
“At Lucknam Park, we recognise the importance of welcoming change and progress whilst also protecting our heritage and independence.
“Joining Emblems Collection will ensure that our award-winning team at Lucknam Park will continue to elevate and offer the same attention to detail and home-away-from-home feeling we have always done to our much-loved guests, whilst also reaching a wider, global audience.”
Plans for growth
Emblems Chief Development Officer Xavier Grange says with 10 Emblems hotels already signed, “we are on track to reach our target of 15 hotels in development by the end of 2025, effectively doubling our pipeline in just one year”.
“Upcoming properties like the Elatos Resort, Emblems Collection, near Athens, a mountain eco-retreat opening in 2026, and Hotel Bellevue Cortina d’Ampezzo, Emblems Collection, a stunning alpine rebirth in Italy, are just the beginning.”
“Lucknam Park will proudly lead our global journey as the first hotel to open under the Emblems Collection, setting the tone for a new generation of luxury hospitality – curated, character-led, and unmistakably original.
“Emblems is not just about expanding our footprint, but about creating distinctive, immersive experiences that will redefine the luxury travel landscape.”
For more information, visit Accor Emblems Collection.
