A&K is relaunching its ‘Sanctuary Retreats’ portfolio as ‘A&K Sanctuary’ as part of a “new chapter” of investment and expansion.
A pioneer of luxury safaris, the brand has 13 safari lodges and luxury camps in national parks across Africa, and five riverboats in the Nile and Amazon.
The next 12 months will see more expansion and upgrades, including two African safaris being completely rebuilt, a new property in Kenya and a new riverboat.
Baines’ Lodge in Okavango Delta (main image), and Gorilla Forest Lodge in Uganda (below) – the only lodge inside the gates of Bwindi National Park where the largest remaining population of mountain gorillas live – will both reopen in mid-2025 after a complete refresh.
June 2025 will see the launch of Pure Amazon, a new boutique riverboat on the headwaters of the Amazon in Peru – the brand’s first foray in South America.
And in 2026, the luxury travel expert will open its third property in Kenya, Kitirua Plains Lodge in Amboseli National Park, with views of Mount Kilimanjaro.
A&K Travel Group CEO, Cristina Levis says, “We are thrilled to introduce A&K Sanctuary to the world, complete with a revitalised brand identity, an industry-leading website, and a digital world that complements the award-winning product and service, alongside ambitious plans for global expansion”.
“This rebranding is not simply a name change – it’s a commitment to further elevate the guest experience, expand our portfolio, and continue delivering the exceptional service, accommodations, and authentic experiences we are known for.”
She says the brand has championed sustainable tourism and community empowerment and that will “only deepen… with a continued focus on shared philanthropic initiatives enriching the lives of guests and local communities alike”.
The refreshed branding will be rolled out across the portfolio and will be reflected in everything from signage and marketing materials to staff uniforms and in-room amenities.
A&K Travel Group Chief Marketing Officer, Peter Chipchase says, “Each property and riverboat will have its own distinct identity that reflects its unique character and charm, while still being clearly recognisable as part of a renowned collection. The goal is to make each of them famous in their own right”.
For more information, visit A&K.
