Aman has named tennis star Novak Djokovic as its first Global Wellness Advisor in a multi-year partnership.
The deal will see the global tennis superstar “enhancing Aman’s guest wellness offering through exclusively designed programmes and events that draw on his mental and physical wellbeing experience both on and off the court”.
The brand says the partnership will evolve each year, with plans across its properties, “including special events for Aman Club and Residence owners; annual hosted wellness retreats; and specially curated programs available to guests year-round”.
Djokovic will also play a role in the product development of Aman Essentials, the brand’s luxury skincare range.
The announcement comes at a good time for the global superstar after Australia’s Alexei Popyrin knocked him out in the third round of the US Open. Popyrin is reportedly the first person to knock Djokovic out before the fourth round of the American slam in a decade.
But there’s no denying Djokovic’s standing in the world of tennis. The winner of the most Grand Slam titles in the history of men’s tennis, he’s also a world record holder for the greatest number of weeks at World No. 1.
He also achieved a career ‘Golden Slam’ by winning the Olympic Gold Medal at the Paris 2024 Games.
Djokovic says, “Over the years, I have cultivated a comprehensive daily wellness routine, combining mental health, nutrition and fitness, that has enabled me to achieve sustained success both on the global stage and in my personal life. Sharing those learnings with Aman guests will be both a privilege and a pleasure”.
Last year, Aman appointed Russian former world No. 1 tennis player, Maria Sharapova as the brand’s Global Wellness Ambassador.
Sharapova will host Building Resilience: A Maria Sharapova Retreat at Amanzoe in Greece in late September, while her exclusively curated, half-day strength and recovery program is currently available as part of the Aman New York’s daily spa programming.
For more information, visit Aman.
