Luxury side lock up Apr 2024
Luxury side lock up Apr 2024


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Luxperience relaunches Awards in 2024 and opens submissions in early July

The Luxperience Awards will return as a highlight of the 2024 event program to reward and recognise industry leaders in premium, high-end travel.

The Luxperience Awards will return as a highlight of the 2024 event program to reward and recognise industry leaders in premium, high-end travel.

The Luxperience Awards will be held on Tuesday, November 19, 2024, at the Sofitel Darling Harbour on the first day of the 2024 Luxperience program at the International Conference Centre (ICC) in Sydney.

“The Luxperience Awards celebrate the great brands, and also the individuals and organisations that make a profound impact on luxury travel,” said Luxperience Event Director, Lynn Ormiston.

“We are bringing this key feature of our program back to showcase the achievements of the creme de la creme of the industry, and importantly, provide well-deserved recognition within the Luxperience Community,” she said. 

In addition to the major awards, which reflect the Luxperience values of Inspiring, Meaningful, and Connection, recognition will also be given for outstanding achievements.

These include an individual buyer who has shown remarkable dedication and a tourism office that has significantly influenced luxury and experiential tourism within its country or region.

“The Luxperience Awards call out the new benchmarks in luxury travel by honouring those who push the boundaries and deliver unparalleled experiences to consumers. It is also an uplifting way to kick off our event with a celebration and an opportunity to connect, something that our community values greatly,” said Ormiston.

The Luxperience Gala Awards 2024 categories

Luxperience welcome on day one
Guests at Luxperience 2023 watching the Welcome to Country ceremony.
  • INSPIRING: Recognises excellence in the planning and development of innovative products, services, and experiences, as well as acknowledging entrepreneurial vision, market leadership, and uniqueness.
  • MEANINGFUL: These awards recognise the industry’s contribution to a greater understanding and
appreciation of history, heritage, and culture. Their contributions embody key elements such
as fostering a sense of community, promoting experiential travel, and upholding social responsibility.
  • CONNECTION: Recognises a company’s marketing strategy and campaigns that effectively connect with key target markets within the luxury high-end experiential travel space OR events and/or incentives.
  • OUTSTANDING ACHIEVEMENT (Individual): These awards honour individuals who have demonstrated exceptional innovation, creativity, and excellence in the luxury and experiential travel market. Recipients may have made significant contributions to enhancing travel experiences, setting new standards for luxury service, or pioneering unique and memorable travel experiences.
  • DESTINATION: Acknowledges the activities of regional, state, or national tourism offices in the luxury experiential travel space and recognises destinations that incorporate luxury experiential travel as a key contributor to their overarching global strategy.

Awards submissions will open in early July to anyone registered to attend Luxperience 2024.

Entries are limited to those participating in Luxperience 2024, and submissions are via an invite-only personalised portal link.

Submissions will be thoroughly reviewed and judged by a panel of luxury travel industry experts this year, including Katrina Holden, Karryon’s Editorial Director, Luxury.

The award winners will be announced at the Luxperience Gala Event on Tuesday, November 19, 2024, at Sofitel Sydney Darling Harbour.

Luxperience was purchased last year by Flight Central Travel Group. The first FCTG-run Luxperience event took place in November 2023.

Karryon Luxury is a media partner of Luxperience 2024.

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