The Mantra Group is making it easier for travellers to find and book accommodation at one of its three brands – Peppers, Mantra and BreakFree – by consolidating them under one website.
The mini-booking engine simplifies the search process for potential guests and Travel Agents by bringing all 128 hotels in Australia, New Zealand, Bali and Hawaii under one new consumer masterbrand and site called ‘Mantra Hotels’.
Accommodation from Peppers, Mantra and BreakFree now feature on the all-inclusive website, MantraHotels.com, offering an overarching consumer brand website for all of the Group’s properties for the first time.
While consumers will have access to the front-end, there’s also be a special trade-only section for Travel Agents. All consultant log-ins, access to BizBeds and Mantra Group’s affiliate program have transferred over to the new website.
Mantra Group Chief Operating Officer Tomas Johnsson said the Group is embracing its future with a completely reimagined brand identity that showcases the Group’s exceptional offerings and appeal as an integral part of contemporary travellers’ aspirations.
“Our new Mantra Hotels masterbrand reflects our intent to encourage guests to live life outside the square and reaffirms our commitment to facilitating genuine and trusted experiences in a meaningful way.”
Tomas Johnsson, Mantra Group Chief Operating Officer
“We do this by providing spaces with options, where guests can tailor things to their liking within four walls… because only then can they reconnect with what’s important to them and discover their own kind of wonderful beyond those walls.”
As part of the rebranding, the Group has launched a new Mantra Hotels logo emphasising the brand’s holistic, organic approach to servicing the needs of today’s travellers, which will be used across all consumer communications channels.
McCann Queensland, part of McCann Worldgroup – the world’s largest agency network, developed the innovative Mantra Hotels masterbrand launch campaign, titled ‘My Kind of Wonderful’ and featuring four stories inspired by real-life events, which Mr Johnsson said was a bold move, amplifying the brand’s belief that the best travel experience begins with a space to make your own.
The campaign includes television, social and video advertising, a new brand look and logo, and enhanced social media platforms.
Check out one of the new ads below: