With fifty shades of sparkling sapphire in every direction, it’s not hard to see why Australian fashion designer Nikita Sernack drew inspiration from Los Cabos’ beauty for her latest Nookie swimwear collection, Cooler In Cabo.
At the very southern tip of Mexico’s Baja California peninsula lies a pristine, sun-drenched paradise highlighted by a desert mountainous landscape plunging into the sea, Los Cabos.
Affectionately known as ‘Cabo,’ the region is home to two Mexican towns each with a distinct persona connected via a 33-km corridor of stunning coastline and luxury resorts.
Los Cabos Tourism partnered with the iconic Australian fashion label on latest collection, the label’s founder and designer Nikita Sernack inspired by the beauty of the destination.
The collection’s pieces are named after some of her favourite scenes in the Mexican paradise such as The Arch (El Arco) and twin beaches Lover’s and Divorce beach.
To shoot the campaign Nookie brought on board acclaimed photographer, Bryce Thompson and model Maggie Rawlins as the face of the Cooler In Cabo collection.
The head-turning and sensuous range of bikinis, one pieces and cover-ups was shot at various locations throughout Los Cabos.
“The epitome of fun-loving, Los Cabos was the perfect fit for the Nookie adventurer. I was inspired by the incredible scenery, the people and atmosphere. It’s a cultured playground with so many adventures to be had and so much to be inspired by”
Nikita Sernack, Founder & Designer, Nikita
“The parallel between Los Cabos and Nookie is undeniable”, says Luis Palacios, Commercial Director of Visit Los Cabos. “The Cooler In Cabo collection has embodied the natural beauty of Cabo’s crystalline waters and mountainous desert, and truly captures with the region’s beach lifestyle and Mexican authenticity.”
The Cooler In Cabo collection launches 18 November 2016 and can be purchased online at www.nookie.com.au or at one of the many stockists nationwide.
For more information about Visit Los Cabos, visit www.visitloscabos.travel