In a first for global aviation, Australia’s new low-cost carrier Bonza will be exclusively serving Aussie food and drinks onboard.
“We know Australians love their tucker and we also know Australia produces some of the world’s best, so we are giving Bonza customers an all Aussie menu onboard,” said Carly Povey, CCO of Bonza.
The commitment has been welcomed by producers in Mildura who say it’s a win, win for their industry.
“Not only will Bonza give Aussie brands the chance to showcase products onboard, but they’ll also bring people to the regions to try local food, wine and craft beer,” said Peter O’Donnell, MD of Southern Cross farms.
“Many producers also run tourism businesses and new low-cost flights mean more footfall to cellar doors, guided tours, winery and farm-based accommodation,” concluded Mr O’Donnell.
The airline is currently finalising the process for the onboard retail partner. It’s expected an announcement from the competitive pitch process will be made in the coming weeks.
“The brief to our onboard catering partner was clear. We’re here to shake things up and stay true to our values of being here for ‘Allstralia’,” said Povey.
“We have been asking customers what they want to eat and drink onboard and more than two-thirds are wanting local over global flavours.”
“Bonza is encouraging travellers to download the Fly Bonza app to vote for their favourite local products and to be the first to hear when we are on sale.
“The Fly Bonza App is where customers will book, check-in and pre-order food and place inflight orders when onboard,” added Povey.
The airline says its app first strategy is an additional example of its disruption to the aviation industry.
For more information head to www.flybonza.com
